Tuesday, March 17, 2009

OnlineSpin: Who's Down With OPP?

Last week Joe wrote "Why Google Will Buy Twitter And Make Billions."

Bart Vickers wrote in response, "The point where the concept falls a bit is relevance/value.

Google's algorithms (attempt to) surface the most valuable and relevant content, whereas Twitter, to date, is focused on immediacy.

And frankly, 99+% of what is said on Twitter is useless jibber-jabber.

So while there may be novelty in seeing these tweets, without a mechanism to elevate valuable ones, the upside is limited.

Also, don't forget about penetration. At this stage, even though we marketing wonks all love the thing, Twitter is still something of a novelty with limited reach, whereas Google has attained ubiquity."

Anthony Vespucci wrote, "Does it make sense? Yes.

Will it happen after these comments from a WSJ article: 'For those wondering what Eric Schmidt thinks of Twitter, the Google chief executive made his views clear on Tuesday. It's "a poor man's email system," said Schmidt at an investor conference in San Francisco.' Highly doubt it."

Tuesday, March 17, 2009
Who's Down With OPP?
By Joe Marchese

I love hearing OPP when comes to social media. Of course I am referring to Other People's Predictions. The more predictions you take the time to listen to, the more informed you are, because in most cases those predictions become self-fulfilling prophecies. That's because with enough support, social media becomes what people want it to be. This can be good or bad, especially when it comes to marketing in social media. Today I thought I'd share a couple of recent OPPs.

Twitter as a five-tool marketing player: Josh Bernoff, or @jbernoff ( http://twitter.com/jbernoff) to Twitterers, makes a compelling argument for why " Twitter Is the 'Five Tool Player' of the Social Web." Josh makes great arguments for Twitter's overall value, and of course it was a conversation with Josh that stoked one of my predictions: "Why Google Will Buy Twitter And Make Billions."

Social media spend will weather the recession: This "prediction" was published by Josh Bernoff's Forrester colleague, Jeremiah Owyang, or @jowyang on twitter ( http://twitter.com/jowyang). I put "prediction" in quotes because Jeremiah has really aggregated a number of marketers' perspectives, so you have to give this prediction a little more weight. Read Write Web does a great write-up of Jeremiah's report here: "Despite Recession, More than 50% of Marketers Increase Spending on Social Media." I have to admit that I am more than a little biased in favoring this prediction, so I am interested in hearing your thoughts. Also, increasing spending, as the report points out, is relative. If you are spending almost nothing in social media right now, it's not hard to say you are going to spend more than "almost nothing."

Meet Joe Marchese at OMMA Global Hollywood!
Joe Marchese will be there moderating a panel on "PANEL: Social Scramble - Who Will Lead Clients to Their Social Future?" on March 24 at 2:30 PM. Top executives will be there. Will you?
Register today and save.

Social Influence Marketing (SIM) goes mainstream: Razorfish's Shiv Singh, @shivsingh ( http://twitter.com/shivsingh) gives us not one, but 10 predictions for 2009 in his post "Trends in Social Influence Marketing." As the title suggests, Shiv's predictions center around how social media marketing will evolve into an influence-based model. While I agree with most of Shiv's predictions, one that particularly intrigues me is # 7: "Social influence research will become more important than social measurement." While I agree that it should, can it really come around in 2009? I'm certainly evangelizing for it, but can the marketing industry implement change fast enough?

These are just a few of my favorites. I really want to hear your social media predictions for 2009, too, marketing or not. Comment below and/or send your predictions to me on Twitter @joemarchese ( http://twitter.com/joemarchese) and mark them with #SMOPP09 so everyone can see them.

Joe Marchese is President of socialvibe.

Online Spin for Tuesday, March 17, 2009:

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