Wednesday, January 21, 2009

Section 2: Around the Net in Search Marketing

, January 21, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Glitch In Google Search Blog
Search Engine Roundtable
Google Search may not be picking up every new blog post, according to Barry Schwartz. He brings to our attention a discussion thread in the Google Group's Blog Search forum noting that some new posts have not been showing up in Blogsearch results.

Google's Jeremy Hylton confirms that the search engine began having issues crawling some blogs around the holidays, and continues to debug the problem. Schwartz suggests the problems began in November, around the time Google changed how it indexed blogs. "In early December they vowed to fix it and then in late December, Christmas time, they thought they fixed the bulk of it," he writes. "However, there are still issues that Google is aware of, including the issue mentioned above." - Read the whole story...

White House Director Of New Media
No mention (yet) of a SEO team in the new government's administration, but White House staff for the 44th President of the United States now has a blog. Macon Phillips, the White House's director of new media, wrote the first post, recognizing the Internet as a major communications tool. "Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the Internet to play a role in shaping our country's future," Phillips writes. " is just the beginning of the new administration's efforts to expand and deepen this online engagement."

Phillips calls the White House blog part of an online community and tells us new media will guide communication, transparency and participation for the new administration. Communication will provide insight into the state of the economy, national security and a host of other issues. Transparency will offer a window into the business of government. Participation for all comes by way of the Internet and the important role it will play in keeping an open channel of communication. - Read the whole story...

SEM Tips For Redesigning Web Sites
The basics of Web site redesign haven't changed, but some techniques have been updated. Erik Dafforn provides a refresher course, with tips on rapid crawling and indexing, prioritizing URLs for redirections, and quick fixes to errors you may discover along the way.

"Expediting the crawling and indexing of new pages is the most important SEM-related issue to execute efficiently," Dafforn writes, explaining that a redesign could create bumps in the road as old content moves to a new location. These tips won't ensure an error-free relaunch, but Dafforn appears confident they will minimize any issues you may encounter while engines crawl and process the new content. - Read the whole story...

Increase Traffic By Updating Old Posts
Rand Fishkin says that gaining new links for old pages starts with updating old blog content with new information. Linkbait doesn't have to go on new pages. It can function well on old pages, too, he writes. Fishkin lists four strategies that can help you refresh content and build links, including running an annual contest to repeatedly garner links to the URL, or update posts with current information.

While some believe blogs should remain untouched once posted, others such as Fishkin think posts do well as updates, too. Fishkin also provides information on troubleshooting pages you submit to major social marketing services. The guidance should help you keep old pages with new content ranking higher in search engine queries. - Read the whole story...

5 Twitter Tips To Get Started
Jason Annas clears up the mystery of proper Twitter etiquette, because some people spend way too much time thinking about the process and not doing. I know this firsthand. Since I've been pondering for months what to post on Twitter, my account remains dormant. Ironically, without sending one tweet, I have gained followers (go figure).

So, for those who have procrastinated too long, Annas suggests creating a "swipe file" of users, which he explains in the post. Choosing five Twitters accounts to model, he analyzes the stats from each in a tool called Twitter-Friends. This will tell him how many tweets the person posts daily, the number of replies they send, and more. - Read the whole story...

Search Insider - Around the Net for Wednesday, January 21, 2009


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