Thursday, November 13, 2008
Taking The Pulse Of The Cable Industry: Takeaways From CTAM
By Dave Morgan
I spent the beginning of this week in Boston attending the annual conference and trade show of CTAM, the Cable Television Affiliate Marketers trade association. I hadn't been to a cable meeting in years, so I spent a lot of time just watching and listening and trying to take the pulse of the industry.
It was a very good conference with some very good speakers. And, for someone that has spent most of the past years attending conferences focused on the Internet, I heard a lot of folks and perspectives that I hadn't before. Here's my brief report:
All in all, my view is that the cable industry is in pretty good health and very well-positioned for the future. Both the operators and programmers are certainly facing some areas of turbulent transition, but those that are smart and focused and innovative are likely to do well for a long time. What do you think?
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Dave Morgan, founder of TACODA and Real Media, is Chairman of -- and a partner in -- The Tennis Company, which owns TENNIS.com, and TENNIS and SMASH Magazines.
Online Spin for Thursday, November 13, 2008: