Thursday, June 11, 2009

Section 2-Around the Net in Search: Blueprinting An SEO Plan

, June 11, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Facebook Vanity URLs Increase Need For SEO
Beginning at 12:01 a.m. EDT Saturday, users will have an option to choose a name as part of their Facebook URL page. These vanity URLs are expected to increase the use of SEO on the site, according to Erik Dafforn.

Dafforn hopes Facebook will do what Google Profiles did: Work to unify and consolidate those profile pages so that while any URL can be requested, only one will be considered the "authority." He provides direction on accomplishing the task. It includes using a 301 redirect, excluding old URLs via the robots.txt file, or adding canonical links to the pages HTML. - Read the whole story...

Optimizing Twitter Profiles
Search Engine Journal
It's important to manage Twitter accounts to control your online reputation. Matt Leonard provides four tips to help profiles rank. For starters, optimize title tags and use the correct anchor text. This means writing your name in the profile as it would typically appear on a typed or written page. Twitter won't allow you to add spaces between your "Username," but you can add a space between your first and last name in the "Name" setting.

Other tips are to optimize meta descriptions, build followers with links and PageRank, and link Twitter profiles using your name as anchor text. - Read the whole story...

Bing PPC Search Tips
Search Engine Watch
While Microsoft's search engines typically deliver "excellent ROI on PPC," they have suffered from low traffic volumes. So, Melissa Mackey tries to answer whether the "decision engine" can produce more traffic from PPC ads for those using adCenter for Bing. She also provides insight on several new adCenter upgrades.

For instance, Mackey writes that advertisers can now use Desktop to add or edit targeting settings such as geo-targeting, day-parting, and bid boosting--features that AdWords Editor currently lacks. A little skeptical on Microsoft's upgrades and rebranding strategy, Mackey plans to take a wait-and-see approach before placing too many clients in adCenter. For now, she notes, traffic is too low and both the online interface and the Desktop tool were painful to use. - Read the whole story...

Dollars For Hours On The Way Out For SEO?
Search Engine Land
Should pay-for-performance replace the dollars-for-hours model the SEO industry has come to know well? Stephan Spencer attempts to look at a shift in thinking for those who hold the purse strings, from SEO being an unpredictable "black art," to a marketing channel accountable for results.

Spencer writes that he's testing the concept by developing a scalable, automated natural search technology solution and pricing it on a cost-per-click basis. The company still has flat-fee pricing for SEO audits and monthly retainers for its ongoing SEO consulting, just like everyone else, but added this option for those who want to take a chance on change. - Read the whole story...

Blueprinting An SEO Plan
Every site needs an SEO blueprint -- among the topics that Manny Rivas runs down from the SES Toronto session on Information Architecture, Site Performance, Tuning and SEO.

The recap from the conference also includes subjects like JavaScript links, nofollows, robots.txt, canonicals, on-page meta no-index tags, and 301 redirects. For example: performace issues can impact indexing. The slower the Web site, the fewer pages crawled during a search engine's scheduled visit, Rivas writes. - Read the whole story...

Search Insider - Around the Net for Thursday, June 11, 2009


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