Friday, June 5, 2009

Section 2-Around the Net in Search: How Bing Affects PPC

, June 5, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

What's Right, Wrong About SEO?
H1 tags, inbound links, correlation data, keywords, sub-domains vs. root domains and a variety of other topic were discussed this week at the SMX Advanced conference in Seattle. Matt Peterson encapsulates many sound bites in a very lengthy post from several sessions.

Peterson tells us which state-of-the art SEO ranking factors still work -- "and which page, site and keyword attributes are dead by the side of the road." He provides takeaways from a panel in which Rand Fishkin released findings from a forthcoming 2009 SEO ranking factors report, a survey sent to about 100 SEO professionals worldwide. - Read the whole story...

Revisiting 2009 Search Predictions
Search Engine Watch
Six months later, Joshua Palau looks back at a handful of 2009 search predictions to see where the industry stands.

For instance, one prediction talks about local search and how companies that have brick-and-mortar locations need to put a program in place. Palau writes that the "prediction is true, but companies still haven't taken advantage of it." Many still lack the education on how local search works and how to keep listings clean with the most current information. And as local continues to grow, mobile services will drive adoption. - Read the whole story...

SEO Secrets For Outranking Competition
In a video interview with Laura Lippay, director of technical marketing at Yahoo, Mike McDonald confirms it takes more than title tags to outrank competitors. The strategy also requires social media, creating buzz, getting links and more.

McDonald writes that SEO is a competitive game, and staying on top requires more than standard best practices. Social media, for example, can help smaller businesses focus on what people say about their products and services, as well as how competitors "might be flailing," Lippay says. - Read the whole story...

Tweeting Dos And Don'ts
Digital Sea Change
What you're looking for, where to find good deals, and a quick plug about the topic just posted to your blog. These are "do" tweets (as opposed to don't) in the mind of Aaron Goldman, who runs down a few tweet-worthy topics for those contemplating taking up tweeting on Twitter.

The don'ts? "Nobody cares... that the person next to you on the train smells" or "that you're happy it's Friday (that makes all of us)," writes Goldman. - Read the whole story...

How Bing Affects PPC
PPC Hero
Marketers using adCenter don't need to change campaigns from Microsoft Live Search to Microsoft Bing. Andrew explains that all ads and keywords running on Live will continue uninterrupted. Advertisers in marketers such as travel, shopping, health and local search might have more impact than others on accounts in the short term.

While the service will continue uninterrupted, it doesn't correct adCenter's clumsy, difficult-to-navigate and prone-to-shutdowns user interface, according to Andrew. "Expect no great leaps forward in terms of ease of use," he writes. It appears the "decision-making is strictly for the searcher." - Read the whole story...

Search Insider - Around the Net for Friday, June 5, 2009


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