Wednesday, May 20, 2009

Section 2-Around the Net in Search: Tips From SMX London

, May 20, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Can Google Predict Adam Lambert 'American Idol' Winner?
"The past three seasons had not seen a front runner quite like Adam Lambert, who has dominated search competition week after week," write 360i's John Cole and Katie Perry of "American Idol" Season 8. Still, that's not the only marker for predicting him as winner, they write. By looking at Google search trends--volume, demographic and geographic--from March through May for the top three finalists of prior seasons, Cole and Perry spotted patterns in the data that also seem to gibe with the prediction. - Read the whole story...

AdWords Gets Bid Simulator
The Convergence of Everything
Google has introduced a new beta Bid Simulator feature on selected AdWords accounts, according to Tom Simpson. Providing an overview, he writes that the simulator can calculate where AdWords would have placed an ad at a different maximum CPC, how many clicks the ad would have received at the positions and estimates the cost for the clicks.

Simpson doesn't believe the bid simulator has been rolled out to all accounts, but provides a link to a reference guide for all those interested in reading more about the tool. - Read the whole story...

Optimizing Emails To Clear Bouncers
Stefan Pollard offers up some tips on getting e-mail opened and read by recipients. He offers up a host of guidance, but begins by suggesting that marketers think about ISPs as the first line of defense, followed by the recipient, who applies the "mind filter" when deciding whether to open or delete or report e-mails as spam.

After reviewing about 352 emails messages received in different accounts, Pollard believes marketers still don't get it. Among other insights, he notes one in 10 named the brand in the subject line or had it visible in the top quarter of the e-mail when images were off, about one in eight put the brand name in alt text, and one in 12 put no branding in text anywhere in the e-mail. - Read the whole story...

Getting Developers, SEO Professionals To Communicate
Dream Systems Media
Some people believe Web developers and SEO professionals don't speak the same language. Web developer thinks that they know how to build the site "good enough" without talking to an SEO expert, and the SEOs assume the developers don't have a clue about marketing online. Both are wrong, according to Mat Siltala.

Siltala interviewed Web developer Brandon Buttars, who says the first thing SEO experts need to know is the difference between development and programming. For starters, development refers to the look and the feel of the site, whereas programming refers to code and mechanics. Most programming practices lead to positive SEO strategies. Validating HTML code often provides the missing insight required to identify code written incorrectly. - Read the whole story...

Tips From SMX London
For those who didn't make it to SMX London, Kevin Gibbons provides a list of takeaways that even those who did make the trip might want to bookmark, on topics like search needs and trends, social media and linkbait, reputation managementkeyword research and Web analytics.

A few insights include reviewing on-site SEO factors such as where keywords appear in title tags, URLs, H1's and body text; or using extra space in display URLs to contain targeted keywords for paid search campaigns. Gibbons says this helps to describe the landing page more clearly, so users know they're likely to hit a specific landing page targeted to their query. - Read the whole story...

Search Insider - Around the Net for Wednesday, May 20, 2009


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