Monday, May 18, 2009

Section 2-Around the Net in Search: Search Engine Journal, Search & Social Merge

, May 18, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Accidently Blocking Link Juice
There are several ways to block pages from appearing in the index of search engines. Rand Fishkin provides insight into one after noticing several Webs sites seeking to block bot access to pages on domain have been using robots.txt. He calls the practice "fine," but tries to clarify a few misunderstandings about what blocking Google/Yahoo!/MSN/other search bots with robots.txt does.

Fishkin suggests conserving link juice by using nofollow when linking to a URL that is robots.txt disallowed. And, he writes, if disallowed pages have acquired link juice, particularly from external link), consider using meta noindex, follow instead so they can pass link juice to places on the site that need it. - Read the whole story...

Does Social Media Really Boost SEO?
Linus Gregoriadis asks Warren Cowan, CEO at Greenlight, how closely SEO and social media work together to get a different perspective provided by bigmouthmedia, iCrossing and Guava, which promote the marriage. Cowan plays down the importance of social media for search engine optimization, and makes it clear that his agency will stay focused on "traditional SEO."

What's the biggest issue? Cowan doubts whether social media can drive valuable link equity. The shortened URLs used on Twitter to stick to the 140 character count undermine the anchor text benefits of links and reduces the ability to rank for anything specific. He does, however, identify two areas where social media makes an impact. The first relates to Google's universal search updates. This means "non-core" listings such as images, blogs, news, maps and shopping listings have prominence in search engine result pages. - Read the whole story...

Web Site Tricks That Boost Conversions
The recently released Ecommerce Benchmark Report from MarketingSherpa suggests "perpetual carts" riding along with the shoppers as they move through a site have a significant impact on conversion, which varies by the type of perpetual cart. Some show dollar totals that update as items are added, while others show product details, thumbnail images, estimated shipping costs and recommended accessories/related products.

Optimizing internal search results may work best for some sites. The design of the site and the navigation tools influence internal search functions. MarketingSherpa points to testing results to optimize the site. Some suggestions include testing the last in, first out strategy to move older inventory for those who maintain stock. Check also for the fast moving products, which can change quickly based on unpredictable occurrences such as press coverage or waves of attention on social media sites. - Read the whole story...

Search Engine Journal, Search & Social Merge
Search Engine Journal
Search Engine Journal and its client services division headed by Loren Baker will merge with Search & Social, the company founded by Dave Snyder and Jordan Kasteler. The two companies have formed a new online marketing and media firm called Search & Social Media that will offer, well, search and social media marketing services.

The company also will host a network of media properties built on the Search Engine Journal media network. Baker writes that services will include social media marketing and promotion across Digg, Stumble, Delicious and other niche targeted social media networks, on-site SEO and auditing services, and paid search management and online advertising media buying. - Read the whole story...

Google Becomes A Conservative Company
Marty Weintraub caught up with Chris Sherman to talk about SEO and the Search Marketing Expo (SMX) Advanced in Seattle, June 2 and 3. In the Q&A, Weintraub asks Sherman to describe what has changed most and least since the first conference. Sherman replies "Google."

Sherman tells Weintraub he's been observing the search industry since about 1994, and "by far the most revolutionary change was the advent and rise of Google." During the past 10 years, Google has evolved into "a fairly conservative organization." The transformation has made it "difficult for anyone trying true innovation," Sherman says. Weintraub points to Ask's 3D experiment, and some image and map search projects being done by Microsoft. - Read the whole story...

Search Insider - Around the Net for Monday, May 18, 2009


You are receiving this newsletter at as part of your membership with MediaPost.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - - and become a complimentary member.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
email powered by eROIWe welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

No comments:

Blog Archive