Thursday, May 21, 2009

Section 2-Around the Net in Search: How URL Rewrites & 301 Redirects Work

, May 21, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Google AdSense For Maps
Search Engine Journal
Google Maps Ad Unit, a new feature as part of the AdSense for Maps portfolio, now allows Web developers to overlay AdSense units on a Google Map embedded on sites. Arnold Zafra writes that the units are targeted to the map's view and update as the cursor hovers around them.

Providing directions to link the Maps API, Zafra writes that you can easily reposition the ads anywhere within the map by simply specifying an alternative GControlPosition. The ads are location-specific and more helpful than generic AdSense ads, so he believes AdSense Publishers will likely generate more revenue. - Read the whole story...

85 Myths That Keep SEOs In Business
Search Engine Land
There'll always be a need for SEO experts -- as long as Web site designers and developers believe in any of the 85 myths (sometimes tongue-in-cheek, like "SEO is voodoo") cited by Jill Whalen.

For example, Web site designers and developers think adding words into a Meta keyword tag is SEO, they design sites completely in Flash and think SEO is all in the H1 tag, and don't understand the importance of the site architecture's influence on SEO. - Read the whole story...

How Many Keywords Per Page Should I Optimize?
Search Engine Guide
Although it's expensive to create and optimize pages for search, Mike Moran suggests optimizing one word per page unless there are others with the same or similar meaning such as "certified public accountant" and "CPA." One primary focus should return better results.

Moran admits that not all will agree with his practices. Many SEO professionals shoot for three words per page. Others consider variations along with similar meanings. He provides reasons why one works best, as well as ways to turn other words into "secondary targets." - Read the whole story...

Don't Forget To SEO PPC Ad Copy
Search Engine People
Ad copy can make or break a pay-per-click campaign. It's important to remain concise because search engines only allow 25 characters in each headline and 35 characters in each of the two lines of descriptions. This means text needs to remain relevant. It's also important to track the performance of ads and respond to changes in the data immediately.

Tom Demers provides instructions on testing headlines, dynamic keyword insertions, and getting clicks. He suggests moving away from keyword cramming and offers up a slew of alternatives. There's also a lot to consider after creating ad text, such as display URLs and testing benefit statements. - Read the whole story...

How URL Rewrites & 301 Redirects Work
After gaining experience rewriting a massive number of URLs and ensuring that the old URL redirected to the new, Jennifer Lopez digs deep to demonstrate the difference between URL rewrites and 301 redirects. She serves up step-by-step instructions and charts to walk SEO professionals through both processes.

Lopez says it's important to remember that when a user lands on a page with a rewritten URL, the code behind that page doesn't change. The server still reads the original URL. - Read the whole story...

Search Insider - Around the Net for Thursday, May 21, 2009


You are receiving this newsletter at as part of your membership with MediaPost.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - - and become a complimentary member.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
email powered by eROIWe welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

No comments:

Blog Archive