 Filing, Finding Tweets Past 30 Days
Search Engine People
Conferences have begun to use hashtags to let groups of people tweet together to reports on an event. The tweets are written, for example, #teched, #SMX, or #E3. While tweets are only available for 30 days, Ruud Hein provides a method to search for the sound bites long after they technically expire.
Hein writes that twits can find news archives through tools Twitter Search, or Twitterfall and TweetDeck. The trick is to add the link to Google Reader. He provides step-by-step instructions. A new Web site known as Twubs allows you to monitor hashtag conversation and any shared media. - Read the whole story... More Tips To Drive Optimization
The WebMarketCentral Blog
Keep your content network clean. Establish a test schedule and stick to it. Understand the metrics and focus on the return on investment. Tom Pick provides these three tips, along with details for each, to optimize search engine marketing campaigns in programs such as Google AdWords. - Read the whole story... Tapping Ad Text To Find Clicks
PPC Hero
Successful campaigns generate leads, but bringing in customers first requires knowing how to find them. Andrew, who has written on this topic in the past, suggests using ads not just as a way to bring users to your site, but as a filter. For starters, make sure ads communicate the type of customers the products benefit.
Rather than concentrate on attracting "the maximum possible eyeballs," focus on getting "high-value" customers to the site. These are potential customers who already know about the products and services, but need an extra push to convert from looking to sales. Andrew suggests well-targeted keywords and a well-structured campaign. - Read the whole story... A Framework For The Local Search Vertical
Mihmorandum
Start thinking about local search campaigns more like pay per click and put local search into its own vertical, rather than lumping it in with traditional search engine optimization, according to David Milum.
Milum doesn't believe a local search campaign takes a lot of effort to get up and running. He suggests getting started with keyword research, figuring out the phrases to target, claiming Google and Yahoo local listings with proper categories, and submitting the information to infoUSA, Localeze and Acxiom. - Read the whole story... Google Suggest: Ads, Links
Search Engine Land
Google has introduced more features to Google Suggest, the tool that suggests search queries as words are typed, in an effort to make searches faster. The features will roll out gradually. Matt McGee believes the two most interesting features in the search suggestions are ads and direct links.
Google also will offer suggestions from search results pages. McGee writes that the first few suggestions may be related to your most recent search. The search engine also may tailor the queries to search history, he explains.
Editor's Note: Unfortunately, Aaron Goldman's Search Insider column was emailed on Wednesday, May 20, with its ending cut off. To get the full impact of his theory -- "Is Twitter To Facebook As Google Is To Yahoo?" -- check out the complete version here. - Read the whole story... |
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