Monday, May 11, 2009

Section 2-Around the Net in Search: Diving Deep Into DeepDyve

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Managing Keywords In WordStream
Search Engine Journal
Mihaela Lica believes WordStream can efficiently manage huge lists of keywords. She rarely gets excited about SEO and SEM automated tools because many can do more bad than good, but seems to reluctantly agree that WordStream can become useful to anyone who wants to push their sites into the Google organic search results to generate traffic.

WordStream handles keyword lists thousands or hundreds of thousands of words long, she writes. The software, based on preset parameters. segments keywords into groups that help search marketers write compelling SEO copy based on those keyword phrases that perform best, and optimize pages for other keywords that are not that strong, Lica writes. While she tries to avoid writing about the benefits to paid search campaigns in the post and stick to organic, she admits WordStream could drastically improve a variety of strategies. - Read the whole story...

Video SEO Specialist Secures $8.24M
Washington Post
EveryZing has secured $8.25 million, with $3 million from NBC Universal's Peacock Equity, in a third round of financing. NBC has been building out its own video offering separate from Hulu and wanted closer ties to a "video SEO specialist," according to David Kaplan.

The B2B-based video search engine, originally known as PodZinger in the days when podcasting emerged as a medium, once focused on a "speech-to-text" technology developed by BBN Technologies to aid advertising on audio podcasts. Later, the Cambridge, Mass., EveryZing dropped the focus on audio and branched out into video discovery for premium content. - Read the whole story...

Manually Submitting To Search Engines
Search Engine Watch
Search engines prefer finding your site on their own, but submitting the site doesn't hurt, as long as you're careful not to overdo it. Ron Jones writes that you can check your server log for Google's robot, Googlebot, to see if Google has indexed the site. Or, type in "" at a search prompt to see if your site has been indexed by a search engine.

The latest "best practice" for submitting sites to search engines is creating and maintaining an XML sitemap for your site to point search engines toward, Jones writes. The post also includes a list of several URLs and tools to submit sites and content such as Google, Yahoo, MSN Live Search, and, as well as the DMOZ Open Directory Project. - Read the whole story...

Mixing Google Maps, Local Business Ads
PPC Hero
Getting listed in Google Maps may help local consumers find your business, but the listing may not reach as many searchers and Internet users as one might think. So, Joe suggests broadening the reach with AdWords' Local Business Ads, especially when looking to drive foot traffic to brick-and-mortar businesses.

Google displays Local Business Ads on Google Maps, Google Earth and on the Google Network. But to run Local Business Ads, Joe explains you must first create a business listing on Google Maps. Ads displayed on Google Maps rely on the search query for location, but the Google Network considers the user's IP address. Both work together to help consumers find the business easier. - Read the whole story...

Diving Deep Into DeepDyve
Alt Search Engine
Scientific and technical publishers might want to take notice of a search engine that can offer materials to an audience with "vast potential" and deep pockets, according to Hope Leman. In the age of Twitter, where viral marketing and micro-blogging rule, the search engine DeepDyve will become the marketer's best friend, she writes.

Leman believes the site provides an untapped "educated" and "affluent" reading public with content only found in academic libraries. The site relies on landing pages made up of "clusters" and "mash-ups" of related articles and complementary biographical material. These pages allow Google to easily find and index the content. In this lengthy post, Leman details several factors that make content discoverable that SEO experts can use when optimizing other sites. - Read the whole story...

Search Insider - Around the Net for Monday, May 11, 2009


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