Wednesday, May 6, 2009

Section 2-Around the Net in Search: 'Consumer Reports' Seeks Links Or Prank?

, May 6, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

How To Hire An SEO Company
Search Engine Watch
Although it's not always easy selecting an SEO firm, many execs looking for help have the same questions: What can the firm do for me, and how much will it cost? Mark Jackson tries to take the guesswork out of finding a reputable firm. He reminds us that you're not just looking for the cheapest way out, but expertise based on experience, references and history of performance.

As you weed through the talent pool and assess SEO firms, understand the scope of the work before proposals are put together and presented to you. Will the SEO expert provide link building and social media marketing? Become the reporter. Ask who, what, where, when, how and why. It will help you hire an ethical company and avoid throwing money away. - Read the whole story...

Don't Silo Search Marketing
Keyword Driven
Breaking search engine marketing into an a la carte menu containing different services may not be the most effective use of talent and resources, according to Gyutae Park. Companies typically split SEM services into three categories: Organic, Paid Search, and Analytics.

Park suggests viewing search marketing as a menu with different courses: appetizer, salad, main course, dessert and maybe even a wine pairing. All work together to complement each other to "magnify results." - Read the whole story...

How To Optimize Image Search
Search Engine Journal
Saptarshi Roy Chaudhury provides 10 tips on optimizing for image search. While he covers the basics such as image naming, alt attributes and surrounding texts, he also reminds us that not all site visitors have high bandwidth. Making sure images are optimized at a relatively low file size can help optimize the site.

And finally, Chaudhury suggests checking that images are not filtered out in Google Safe Search Filter. He suggests checking the status of the images by using command on Image Search. - Read the whole story...

The Art Of Lowering Bounce Rates
Century House
Robert Enriquez explains 15 ways to lower your bounce rate. Tips range from adding side navigation scrollbars to using the correct colors to ensuring Web pages load quickly. There's nothing more annoying for a site visitor than waiting 60 seconds for the full page to appear.

Get rid of pop-up ads and surveys from the landing page. No one likes arriving on a site only to be slowed down by a few unexpected pop-ups. "If the visitor has a slow connection, then you're going to slow down the most important pages, and your potential buyer will bounce!" he Enriquez writes. - Read the whole story...

'Consumer Reports' Seeks Links Or Prank?
Search Engine Roundtable
A conversation thread on WebmasterWorld suggests the magazine Consumer Reports is sending out link exchange requests to webmasters and SEOs, reports Search Engine Roundtable. Some threads suggest the magazine has asked for links to specific pages and content, but not promised to link back.

SEO experts are questioning if the requests actually came from the well-known consumer magazine or if it hired a SEO company to do the bidding. Search Engine Roundtable only points to one post, but questions whether the letters are nothing more than the work of a prankster. - Read the whole story...

Search Insider - Around the Net for Wednesday, May 6, 2009


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