Friday, April 3, 2009

Section 2-Around the Net in Search: Optimizing Title Pages

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Take Control Of Page Redirects
More Visibility
It is important to take control of redirect pages for both old and alternative versions of URLs because it could affect page rankings in search queries, according to Darren Franks. He refers to page ranking as "PageRank," the importance that Google assigns to a Web page based on mathematical calculations, link structure, and other variables.

Some have argued there is little correlation between PageRank and Google rankings, but Frank calls it an effective way to gauge the success of the content on your Web site. One way to take control, he writes, is to post a 301 redirect on the old URLs to identify those that have permanently moved. This should assist search engines in transfering "link popularity" from old URLs to new ones, so search engine rankings for pages are not affected. - Read the whole story...

5 Basic Do-It-Yourself SEO Tips
PC World
Pay close attention to the default title tags to get Google, Microsoft, Yahoo and other search engines to properly categorize blog and Web pages, according to Mike Keller. He explains five basic SEO tips that marketers can follow to gain higher rankings in search engine queries, including making changes to HTML code for meta tags.

Although Google's reliance on meta tags has somewhat diminished, Keller explains that they still play a role in SEO because other search engines consider them when ranking content. He provides a list of tags that marketers should use. - Read the whole story...

Google Looks Into Crystal Ball
Google Research Blog
Search engines provided insight into the outcome of the presidential elections last year by tracking and compiling search queries. Chief Economist Hal Varian, and Decision Support Engineering Analyst Hyunyoung Choi believe queries on Google's search engine can help predict economic activity, too.

Varian and Choi have published a paper called "Predicting the Present with Google Trends," which highlights the belief that Google Trend data can improve forecasts for automotive, home, and retail sales. Google Trend data also could help marketers plan better SEO and marketing campaigns because the two suggest the data identifies "turning points" in the economy. - Read the whole story...

Optimizing Title Pages
Search Engine Land
Optimizing title pages can help Web sites rank higher in search engine queries, but what if the keyword or phrase being targeted has both singular and plural terms such as "SEO consultant" vs. "SEO consultants"? Michael Gray provides some tips on changing the order of words in a sentence to include both singular and plural versions of a keyword.

For instance, "Discount Disney Vacation, Disney Vacations" looks awkward, "keyword stuffed and appears spammy," Gray writes. However, changing the order and adding a word can improve the meaning and make it more useful. He provides this example: "Disney Vacations--Planning a Discount Disney Vacation" or "Disney Vacations - Find A Discount Disney Vacation Online." - Read the whole story...

Will Twitter Change Link Analysis?
Could earning "link juice" become an outdated SEO strategy? Rand Fishkin believes that if bloggers and columnist continue to tweet about news or articles posted to other sites and save their blog posts for more comprehensive essays and broader subjects, it could have a profound effect on search engines and the way they rank queries.

At the SMX Sydney conference this week, a conversation between Fishkin and Darren Rowse about Twitter's influence on search brought to light several SEO issues around earning links, or PageRank, for Web site content. Fishkin notes it "could be 12-24 hours between when content is first 'tweeted' vs. when it earns its first external link." If this trend among bloggers continues, "search engines will need to start relying on Twitter's tweet graph, particularly for 'new' information and content." - Read the whole story...

Search Insider - Around the Net for Friday, April 3, 2009


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