Thursday, April 2, 2009

Section 2-Around the Net in Search: Twitter Search With A Twist

, April 2, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

10-Pack Update Good For Local Biz
Understanding Google Maps & Yahoo Local Search
Google has begun showing local responses to non-geographically targeted search queries, sending SEO bloggers across the blogosphere buzzing. It appears Google now bases the 10 local results on the browser's IP address, rather than city, ZIP codes and more. Mike Blumenthal believes this change will dramatically enhance the role of local data in search.

Blumenthal estimates the change gives local listings a "61 fold increase of exposure if the 10 Pack is shown on all of those searches." Aside from his own views, he notes links to others SEO experts such as Matt McGee and Greg Sterling. - Read the whole story...

Yahoo Ad Optimization Answers
Yahoo Search Marketing
Do you need to know how to rotate ads within a campaign, or if Yahoo bases ad optimization only on performance statistics? The Yahoo Search Marketing blog answers these and other questions advertisers asked in recent Webinars on optimizing ad placement.

In another example, in answer to the question if advertisers should "delete any ads running under 20 percent," the recommendation is against "using specific percentages as a factor in determining ad performance, because each keyword market is different. But you should use ad optimization and test different ads, which will enable our system to optimize to the better performing ad." - Read the whole story...

AdWords Scheduling: Timing Counts
Google AdWords API Blog
Sergio Gomes tells us about an AdWords feature that lets marketers schedule ads in advance through a timer, automatically, without requiring manual intervention either to enable and disable them. He provides several examples and instructions on setting the start and end for times and days.

Gomes writes that scheduling applies to all active ad groups and ads. He explains that the scheduling tool provides a way to increase or decrease your bids at certain times. - Read the whole story...

Twitter Search With A Twist
Search Engine Land
A new Twitter search engine from OneRiot focuses on the content people link to rather than the things they write, according to Matt McGee. He explains that the engine indexes tweets, looking for messages with embedded links, then crawls and indexes the linked content, displaying the search results in the familiar Title-Snippet-URL format.

The engine includes social community tools, too. "Each result includes a reference to how recently the URL was shared on Twitter, how many tweets mention it, and who first found it on Twitter," McGee writes. "Clicking on the 'Shared in (N) tweets' link displays the tweets that mention this URL." - Read the whole story...

New Search Engine On The Way
Twitter Blog
Twitter is readying the rollout of what it refers to as "The Discovery Engine," an updated site search tool to help tweeters and followers find the information they need. Testing began a few weeks ago, according to the company's blog. "We had the search box way up near the top of the page and the results on a separate page," the blog reads. "It turns out that's not the awesome way to do it. The best way to experience Twitter Search is when it's a natural part of your normal Twitter experience."

The ability to save search results has been added to the design. Saving the search places the word or term in the sidebar for easy access. Trends, for some test users, also appear on the right sidebar. The blog post notes that Twitter Search is an engine for discovering what is happening right now, but it doesn't always have to be a box and a button. "Trends are words or phrases being referenced with more frequency suggesting that something interesting might be happening," according to the blog. "When you click on a trend link, you can read the tweets and find out what's up. Trends is in beta -- but it has potential." - Read the whole story...

Search Insider - Around the Net for Thursday, April 2, 2009


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