Wednesday, April 22, 2009

Section 2-Around the Net in Search: PPC Think Tanks Spur Achievements

, April 22, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Google Creates People Profile Search Results
Digital Sea Change
You can now control what other see when they search for your name on Google's search engine, by creating a Google profile at Aaron Goldman believes the info will become valuable as a targeting tool for advertisers.

Query results offer abbreviated information from user-created profiles that link to full profiles. Google also added links to make it easy to search for the same name on MySpace, Facebook, Classmates and LinkedIn, according to a Google blog post. - Read the whole story...

Gaining Site Architecture Benefits
Search Engine Guide
Planning a Web site's architecture isn't always the most interesting task when optimizing a site, but Stoney deGeyter calls it "important." In the post, deGeyter answers some questions recently asked on the topic of navigation, site structure, site maps and pages site.

When asked if the length of Web pages affects indexing and download times, he explains that while there isn't a rule, it may make it more difficult for search engines if there's more code than content on the page.

"Large pages with lots of content generally won't be a problem, but if the content to code ration is skewed too far toward code, then that represents an issue that's worth fixing," he writes. "If too many of these pages exist on your site then it's highly likely that many of your pages won't get fully spidered and/or many pages of your site could be left out of the index." - Read the whole story...

Google Search Numbers Leave Others In Dust
Silicon Alley Insider
Sometimes graphs speak louder than words. The Silicon Alley Insider has posted a chart comparing clients' spending for Google vs. Yahoo spanning the years between 2004 to 2009, provided by Didit.

Microsoft is added for another chart, which shows the first quarter year-over-year share of search spend for 2008 and 2009 for all Didit clients. Nicholas Carlson writes that Didit's clients are 95% in the U.S., 5% international. - Read the whole story...

Mother's Day PPC Tips
Yahoo Search Marketing Blog
Catching the eye of Mother's Day shoppers means having "clean behind the ears" ads. So, Noah Belson provides a "virtual washcloth" of PPC tips for Mother's Day. Belson suggests putting the emphasis on personalization.

Here's one tip made for Mom's Day: "Promoting same-day or next-day delivery tends to put flower delivery ads over the top. Even shoppers who haven't waited until the last minute seem to find quick delivery appealing..." - Read the whole story...

PPC Think Tanks Spur Achievements
Search Engine Journal
"One of the benefits of an active interactive agency department with multiple PPC experts is that multiple people bring new insights to the table," writes Brian Carter. Input from various interactive areas adds value for clients, he adds. For instance, SEO insights are always part of Web designs Carter's firm, Fuel Interactive, does. And one SEM emloyee's geographical testing helped cut a client's cost per click in half. - Read the whole story...

Search Insider - Around the Net for Wednesday, April 22, 2009


You are receiving this newsletter at as part of your membership with MediaPost.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - - and become a complimentary member.
For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future click here.
email powered by eROIWe welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

No comments:

Blog Archive