Tuesday, April 28, 2009

Section 2-Around the Net in Search: Managing Your Reputation, Brand

, April 28, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Headline Tricks To Gain Social, SEO Traffic
Winning The Web
Gyutae Park provides insight on how to optimize content to maximize benefits from both social media and search engine traffic.

Don't hesitate to build "shocking or controversial" words into title and header, Parks writes. He tells marketers to do whatever it takes to create interest and gain attention. Then promote the article on social media sites such as Twitter StumbleUpon, Digg, Delicious and Reddit. After the traffic subsides in a few weeks, "change the title tag on the article to be more SEO friendly by incorporating descriptive keywords with high search frequency." - Read the whole story...

Conversion-Killing Mistakes
Conversion Rate Experts
Taking a cue from the movie "Monsters vs Aliens," Conversion Rate Experts asks marketers if their Web site contains "Nuke buttons," easy-to-make mistakes in the structure of the Web site or features that can destroy conversion rates.

The post lists the most common types of mistakes marketers make. Take the "Empty Cart" button, for example. "The Internet is riddled with shopping carts that have 'Empty Cart' buttons in them," according to the post. "Can you imagine a supermarket in which half of the checkouts are 'trap' ones, at which a member of staff would grab your shopping cart and put all the items back on the shelves? An 'Empty Cart' feature would never exist in the offline world." - Read the whole story...

Actionable Keywords Grab PPC Opportunities
Search Engine Journal
How SEO experts choose and group keywords, create landing pages, write ad copy and define target and key performance indicators determine when consumers see the results in search queries. Brain Carter believes it's the "actionable" keywords and phrases that can grab the low-hanging pay-per-click (PPC) opportunities.

In a lengthy and informative post, Carter provides advice on how consumers structure search queries. It depends on how far along they are in the decision-making process. For example, when someone is thinking about going to Myrtle Beach they type in "Myrtle Beach." When they are ready to book a hotel room they type in "book myrtle beach hotel room." - Read the whole story...

SEO Guru Jeff Quipp Talks Rankings, Change
aimClear Blog
Marty Weintraub sat down with search engine guru Jeff Quipp to talk about some of the most important developments marketers can expect to see in SEO rankings this year, and how the industry has changed in the past dozen years.

For starters, search engines consider user behavior patterns and ingrate the variables back into ranking algorithms to serve-up results. Citing Quipp, Weintraub writes "SEO used to be about trying to fool or trick search engines! Times have changed though. I like to joke that Google now has more PhDs than NASA." - Read the whole story...

Managing Your Reputation, Brand
iMedia Connection
Knowing and monitoring what's being said about you is the key to reputation management, according to Sean Egen. He gives us six ways to SEO your personal brand by offering tips from industry experts on how to exercise more control about what turns up online when someone does a search on your name.

While the post focuses on reputation management, SEO professionals and marketers can take Egen's advice and easily apply it to managing business brands, too. For example, own your name such as "yourname.com" whether you use it or not. Marketers need to become more aware of how they set up title and metadata behind tags and links, so they show up in search engines at the top of the results page. Do this by beginning with your name or the product name as the No. 1 keyword phrase. - Read the whole story...

Search Insider - Around the Net for Tuesday, April 28, 2009


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