Wednesday, April 8, 2009

Section 2-Around the Net in Search: A Look At How Search Engines View Keywords

, April 8, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Yahoo Search Updates Imminent
Yahoo Site Explorer Suggestion Board
Yahoo is working on changing search algorithms and updating indexing, according to Dan Rampton. The search engine during the next few days will roll out changes to the method used to crawl, index and rank sites. Barry Schwartz at Search Engine Land expects the updates to be "fairly significant."

People can get updates and share their thoughts with other Yahoo Search users at the Site Explorer Suggestion Board. - Read the whole story...

Would You Like Red With That Rose?
Google Operating System, Unofficial news and tips
Google has added the "suggestions" feature worldwide to Image Search, a week after it rolled the feature out globally to its other two search engines, Web Search and Google Video. It's a way to explore trends and generate ideas.

I've noticed that the tool, while convenient, has a hiccup that Google needs to fix. People can query red and expect to see the suggestion "rose," but search results will also suggest "redtube," a pornography site. - Read the whole story...

Custom Category Hooks In Thesis
Rae Hoffman tells us the importance of creating custom category hooks. The lengthy post is geared toward SEO professionals using Thesis 1.4, or a more recent version. Thesis works best for those planning to customize every category on the blog, but can get a little complicated, she writes.

Hoffman provides the code along with the instruction to get started creating custom categories and tag pages. If you get lost, consider reading "Hooks for Dummies" before continuing to follow her instructions, so the code makes more sense. - Read the whole story...

Ranking Factors For Search Geeks
David Harry provides an extensive list of factors affecting search rankings. He admits it took flowcharts to map out the post.

Harry covers more than 10 categories that affect rankings, each listing several subcategories with pointers on how to apply the strategy. The lengthy list runs through link-related factors, header data, link age, domain history, Web-page hosting location, and much more. - Read the whole story...

A Look At How Search Engines View Keywords
Search Engine Guide
For many, the correct ways to use keywords remain a mystery. This post aims to sort through some of the misconceptions. Keywords are generally not case-sensitive, have more weight if used in title or header tags, and the singular word is often associated with its plural counterparts, according to Stoney deGeyter.

In the lengthy post deGeyter points to the differences between how keywords are used on Web pages vs. the ways search engines interpret them. He also warns against keyword stuffing, along with bolding a bunch of keywords on the page. - Read the whole story...

Search Insider - Around the Net for Wednesday, April 8, 2009


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