Monday, April 27, 2009

Section 2-Around the Net in Search: It's Like Google Put A Gun To My Head

, April 27, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Mapping A Mobile SEO Strategy
Marketers sitting on the fence about integrating search engine optimization for mobile into their SEO strategy might want to give it another look. More consumers now have a smart phone in their pocket or purse, and they use it to call up local listings on the Web browser to find a local Starbucks coffee house or an ATM bank machine.

Citing stats from both comScore and ABI Research, Julie Batten says that the increase in use of mobile Web browsers has caught the attention of the major search engines. For example, Google in February announced it will offer the AdSense platform on mobile devices. - Read the whole story...

Making Sense Of Quality Scores
Search Engine Land
Craig Danuloff asks if the hype about quality scores is justified. He suggests it puts the focus of paid search on Google AdWords and makes SEO professionals more dependent on what drives numbers through Google. br>
But it turns out quality scores are a "big deal," according to Danuloff, warning this is one factor SEO professionals shouldn't ignore. So, he focuses on two formulas that Google uses to determine where the PPC ads appear and how much marketers pay for clicks. The first formula focuses on Ad Rank; the second on cost per click. - Read the whole story...

Ethical SEO And Best Practices
Should SEO professionals worry about best practices? Kevin Gibbons believes AOL, Google, Phorm and Microsoft Advertising do. He writes that these companies have signed up to follow the Internet Advertising Bureau UK's recently developed set of best practice for online promotions, aimed at helping companies collect and use data for behavioral advertising ethically.

Companies agreeing to abide by the Internet Advertising Bureau UK's guidelines must begin September 2009, according to Gibbons. Providing perspective on the issues, he serves up some insight from some companies that have agreed to follow the rules. - Read the whole story...

35 Free Google Analytics APIs
aimClear Blog
Mary Weintraub shares 35 "totally free" API resources for Google Analytics. He provides links to the resources packed with ideas and technical information to help SEO professionals and Web developers get started.

APIs have historically been associated with paid search (PPC) applications and keyword research, but that will change, says Weintraub. More mainstream search marketing API tools will impact methods and applications used by SEO professionals to publish content and measure organic SERPs. - Read the whole story...

It's Like Google Put A Gun To My Head
Outspoken Media
Lisa Barone tired to ignore the launch of Google Profiles that has created lots of buzz across the blogosphere because she found the idea of "gift wrapping your online thumbprint and then hand delivering it to Google completely absurd." In fact, Barone believes the promo ad for the feature that pops up when you do a vanity search in Google is downright creepy.

"They're connecting MY NAME with MY SEARCH and using it against ME," Barone writes. "Do I get that box if I do a search for someone else's name - my brother's, Rhea's, various boys that I religiously stalk - no, I don't. I only get Google whispering in my ear to try their devil cookie if I do search for me. This isn't Say Anything and you're not John Cusack. You can't play your music and expect me to fall in love with you. Back off, Google." - Read the whole story...

Search Insider - Around the Net for Monday, April 27, 2009


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