Tuesday, April 7, 2009

Section 2-Around the Net in Search: How Twitter Generated 35,967 Extra Hits

, April 7, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

AdWords Starter Edition Bad For Biz
Search Engine Journal
Brian Carter provides a brief overview of advanced reporting techniques that SEO professionals could miss by limiting their research to the AdWords starter edition. The beginning guide gets you started quicker, but keeps you ignorant longer because it leaves out some important details, Carter writes.

The biggest hindrance to following the starter kit is not having the information to track leads or sales. Carter suggests instead that you work with the standard or advanced edition. Doing so will give you an advantage over competitors, optimize your account, and increase your return on investments. - Read the whole story...

A Caching Strategy For 301 Redirects
Budgeting for 301-redirect pages when building a new Web site is critical. Many company execs don't realize the importance of having enough caching power, so SEO professionals need to make sure their clients understand that content management servers require enough space to cache the content.

Will Critchlow has been working on a project that forced him to think about the least expensive way to insert and display redirects on high-traffic Web sites. Tapping into his recent experience, he offers up some dos and don'ts. - Read the whole story...

Don't Forget To Test The Ad Copy
PPC Hero
Testing ad copy means reviewing performance statistics, determining the benefits, and developing calls-to-actions that drive the best click-through and conversion rates. John writes that testing the text of an ad is one of those tedious tools/tasks that can quickly become a pay-per-click manager's friend.

John provides a list of must-reads to get the basics in testing ad copy. Don't create the ads and walk away assuming everything will work as planned. "Nobody can instantly understand all of the nuances of a keyword (or group of keywords) and its competitive landscape, and write the perfect ad from the get-go," he writes. - Read the whole story...

SEO Can Stop Newspapers From Complaining
In a very long post about the sometimes-tempestuous relationship between newsapers and search engines, Danny Sullivan makes a sarcastic suggestion for Rupert Murdoch, who has been worried lately about Google stealing "all our copyrights." One simple line of code could put that to rest, Sullivan notes. The code "User-agent: *, Disallow: /" is all it takes.

"Done," Sullivan writes. "Do that, you're outta Google. All your pages will be removed, and you needn't worry about Google listing the Wall St. Journal at all.

"Oh, but you won't do that," he continues. "You want the traffic, but you also want to be like the AP and hope you can scare Google into paying you. Maybe that will work. Or maybe you'll be like all those Belgian papers that tried the same thing and watched their traffic sadly dry up." - Read the whole story...

How Twitter Generated 35,967 Extra Hits
Winning the Web
Much ado has been made about search engines not indexing Twitter's tweets. But Gyutae Parks has managed to generate 35,967 extra hits to his Web site in just 14 days by using the microblogging site to direct traffic to his site.

Parks began by writing an article that would appeal to Twitter users. The topic: "6 Reasons Why Twitter is the Future of Search - Google Beware." Writing the article was simple. The trick was getting people to pick up and share the content. Parks also provides a trending graph to demonstrate the lift of visitors to his site from Twitter. - Read the whole story...

Search Insider - Around the Net for Tuesday, April 7, 2009


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