Tuesday, March 31, 2009

Section 2-Around the Net in Search: Debunking More SEO Myths

, March 31, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Customizing Google
Matt Cutts: Gadgets, Google, and SEO
Retro Links, a Greasemonkey script, adds new search options to Google's search results page. The idea was to recreate a feature at the bottom of Google's search page in the early days that offered nine other search engine suggestions if you couldn't find what you were looking for, according to Matt Cutts.

"Unlike the original feature, Retro Links lets you select which search engines to show from 42 different Web sites and search engines [and] then saves those preferences," Cutts writes. "It's also very easy to add a new search engine in the JavaScript file." Although not an official Google product, Cutts provides a link for you to download the script and steps through the configuration process. - Read the whole story...

AdWords: Diagnose This Keyword
PPC Hero
A new AdWords feature can give you a list of inactive keywords. Amber writes that the tools isn't available to everyone, yet, but should be in the next few weeks. The tool allows you to find all the keywords in your campaign or specific ad groups that don't display ads -- and the reasons why.

Amber believes the tool can save you from having to click on each individual keyword ad diagnostic icon to see if that keyword displays ads. The tool also offers options to drill down by domain, geographic address, language or IP address. She also adds a wish list to improve the tool -- just in case someone at Google's listening. - Read the whole story...

Log File Analysis 101
Eric Lander's Blog
If you don't actively review your log files, you are missing out on valuable data, according to Eric Lander. The post provides step-by-step instructions on analyzing server log files.

Some of the reports Lander describes include Google, Yahoo and Microsoft Live Search spidering; stolen content; an extensive list of 400 error codes; and 300 server redirects. While the 404 error is among the most frequent, there are other useful not found errors to note. - Read the whole story...

Debunking More SEO Myths
Search Engine Journal
True of false: There is some mystical secret formula that SEO professionals use to calculate, analyze and optimize a Web site and/or Web page. Answer: False. James Morris explains most methodologies for analyzing SEO factors are very scientific and based on readily quantifiable data."As changes occur in search engine algorithms, so do these formulas," he writes.

Aside from debunking a handful of common SEO myths, Morris provides several "credible resources" for building SEO skills and defining campaigns. He also lists seven missions of a SEO professional. They include determining the client's ideals and goals, and defining the target market. As an SEO professional, you will need to know the terms and phrases competitors use, the keywords with the higher saturation, and the long-tail results that can return the highest investment. - Read the whole story...

7 Pre-SEO Questions
Search Engine Guide
Stoney deGeyter helps you control costs and manage ROI when outsourcing SEO projects with seven questions to ask potential SEO partners.

Some of the questions, especially those based on pricing, are not easy to answer. The question "How much should a SEO project cost?" is similar to asking "How much should a car cost?" Well, that typically depends on the make, the model and the extra built-in bells and whistles, deGeyter explains. "The answer varies a great deal and there are many factors involved in coming to any conclusions," he writes. "A few things that will be a factor in pricing is the quality of the firm or contractor you're hiring, their years of (combined) experience, difficulty in the project, expected results, and of course the actual services that will be performed." - Read the whole story...

Search Insider - Around the Net for Tuesday, March 31, 2009


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