Wednesday, March 25, 2009

Section 2-Around the Net in Search: Twitter: A Comprehensive User's Guide

, March 25, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Twitter's SEO Tweaks
Tech Crunch
Twitter has slightly tweaked its title tags to make its pages appear at the top (or, on average, in the first five results) of search engine query result pages, according to Robin Wauters.

The changes were made yesterday -- and "the implications are not to be underestimated," writes Wauters. "If Twitter can dominate the number one spot for queries on people who have a public profile on the social micro-sharing service, that is one more entry point into Twitter which should help it continue to grow visitor traffic exponentially." - Read the whole story...

How To Identify Wrong SEO Goals
Search Engine Watch
Popular goals such as gaining higher search engine query rankings, increasing traffic, or adding new links to content on the site might not prove profitable for all companies deploying SEO, according to Eric Enge.

Enge provides time- and money-saving alternatives to rankings, traffic and links. When it comes to adding links to a Web site, Enge tells us he can "contract that work out to India for $500 or so, give them 100 links per month, do no work at all (because our contractors doubled their goal), and look like a hero (for a while)." Tie SEO goals more closely to overall business goals, he writes. This could save money and reduce the likelihood of making mistakes. - Read the whole story...

Second-Tier PPC Search Engine Survey Results
PPC Hero
Would you be surprised to discover that most PPC managers stick to the "big 3" search engines when planning campaigns? Not me. So when PPC Hero did a survey of second-tier engine use, 31% of respondents revealed they had not tried any of the search engines listed in the study. Oh, well.

Joe writes that 115 respondents participated in the study, in which the search engines receiving the most votes were and - Read the whole story...

Thought Leaders Discuss SEO's Future
What lies ahead for black-hat and white-hat SEO, dynamic delivery, Flash, Google index updates, and universal search? Manny Rivas summarizes a panel discussion of "thought leaders" during Search Engine Strategies 2009 in New York. The blog format, a bit choppy, offers good information on whether search engines want to teach crawlers to spot h1 tags, and how to inform clients about conversions, referrals and analytics.

Microsoft's Duane Forrester, who participated in the panel, still believes "wholeheartedly" the basic elements of textbook SEO are "critical, and the bigger the site the sooner you have to nail it. You're gonna have a major issue if you don't," Rivas writes. - Read the whole story...

Twitter: A Comprehensive User's Guide
Webdesigner Depot
This comprehensive guide compiled by Angela West provides serves up the basics on setting up profiles, but also provides links to a host of plugins such as Tweetbacks for Wordpress.

I'm quickly becoming a Twitter convert after seeing the innovative marketing campaigns brands have launched, and learning of small SEO tweaks they have applied to attract people searching on engines like Google. West tells us that businesses can form instant direct relationships with existing and potential customer simply by signing up and using the service regularly. - Read the whole story...

Search Insider - Around the Net for Wednesday, March 25, 2009


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