Thursday, March 26, 2009

Section 2-Around the Net in Search: SEO Tips For Local Businesses

, March 26, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

3 Doc Search Engines
Search Engine Journal
Finding .doc, .pdf, txt, Excel and Power Point documents on the big three isn't easy, so Ann Smarty has found three search engines that might make the task easier.

Smarty provides a chart detailing the search engine names, options on ways to search, and file types to make discovery easier. For instance, one search engine lets you use a different file extension to search directly from SERPs, she writes. The three top search engines have indexed so much information that you typically have to wade through pages of garbage before finding the gems. - Read the whole story...

Free SEO Ebooks, White Papers And More
Blogs offer quick tips and advice on SEO, but if you are looking for detailed instructions on building a long-term SEO strategy ebooks and white papers offer a plethora of information. SEOptimise has put together a list of 25 social media marketing and SEO ebooks, white papers and other items you can download for free.

The list includes Social Media Marketing Industry Report, How to Start A Business Blog: Free Ebook, and Search Engine Marketing Research: iProspect Blended Search Results Study. - Read the whole story...

SEO Tips For Local Businesses
I'm not sure about you, but I depend continually on Google's search engine on my PC and my BlackBerry's Web browser when out and about to find addresses or phone numbers for local businesses. Mary Bowling understands the importance of companies spending time and money to refine local search campaigns.

Bowling writes that local businesses need to rely not only on the best market segment keyword phrases, but location-based keywords, too, that put your company information at the top of the search engine result pages. "Don't just optimize for 'dentist' or 'children's dentist,' but for 'Littleton Colorado dentist' or 'Aurora children's dentist,"' she writes. - Read the whole story...

50 SEO Tips For Etailers
These 50 SEO tips can help online retailers get found by potential and existing customers looking for products and services. Ran Nir segments the list into 10 categories that range from ways to pick Web site host providers or increase search engine crawl rates for text and images, to applying essential URL and code tweaks.

Some of the recommendations include using robot.txt to block parts of the site you don't want search engines to index, not repeating keyword terms more than three times to avoid keyword stuffing, and placing blogs on a directory such as rather than a sub domain to help search engines find them. - Read the whole story...

How He Got A Link From CNN
Not an easy feat, but David Ciccarelli secured a link from CNN. Better yet, he provides insight on "how to get the link" in seven steps. Most of the content is common sense, but each step offers a reminder on the tie between building relationships and SEO.

Ciccarelli writes that he's been experimenting with a hybrid approach, a cross between public relations and SEO. The simple act of requesting links from writers, journalists and bloggers when contacted to comment in an article can help build your repertoire of links.

"'It's better to be on page 2 in the editorial than on page 7 as an advertisement,"' Ciccarelli writes, referring to something his dad always says. "This advice has been the guiding principle when it comes to the public relations strategy at In fact, I've proven this to be so effective in public relations that I've applied it to SEO as well." - Read the whole story...

Search Insider - Around the Net for Thursday, March 26, 2009


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