Monday, March 30, 2009

Section 2-Around the Net in Search: New Insight From Google Insights

, March 30, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

What Google Team Is Learning About Twitter
Tins, Rick Klau's Weblog
Better interaction with passionate users, quick communication of issues and bug fixes were among the benefits Google's Blogger team had hoped to gain by launching a page on Twitter. Project Manager Rick Klau details what the team has learned so far.

For example, setting up a username makes monitoring buzz on Twitter much easier. "Setting up a persistent query for 'blogger' yielded far too many hits per minute to be worthwhile... weeding through all of them to find the few that were specifically about big-B Blogger would take all day," he writes. "Searching for '@blogger,' by contrast, is much easier and more effective."

Also: "Negative feedback and user frustration are part of the cost of admission: Not everyone is going to be thrilled with everything we do, and we needed to be comfortable with surfacing that frustration once we got active on Twitter." - Read the whole story...

Improving Non-U.S. Search Rankings
Search Engine Journal
If you offer products and services that appeal to consumers around the globe, here are a few tips for reaching consumers through Google's search engine. Among the factors Victoria Edwards suggests tweaking are the servers that host the site, domain names, links, spelling and language, and the content that provides location information on the company.

One point to keep in mind: Don't forget the spelling of keywords can play a major role in who finds your site. Remember that the United Kingdom and the United States have variations in spelling such as "organization" vs. "organisation." - Read the whole story...

Personalizing A Request For Links
Wiep Knol believes the perfect email template for link requests doesn't exist. While the template he shares includes a place to insert greetings, introduction, explanation of why your Web site is relevant, close and signature, he reminds us that individuals read these letters and every individual is different.

Gaining links from another site require you to make a personal connection with the individual who supports the Web site. Cutting corners should not be an option. Spend time cultivating the relationships, he writes. Rather than save time by using templates, Knol suggests other ways to request links, including outsourcing link marketing to a third-party firm. - Read the whole story...

Optimizing SuperTweets
If you are frustrated with the character-count limitations on Twitter, read this post by Edward Lewis, who has found a way to increase the number of characters a tweet can hold. While Twitter limits viewable tweet to 140 characters, the maximum is 250, he writes. Lewis spent time experimenting with SuperTweets and the indexing potential. He writes that everyone can see the first 140 characters, so that's where you want to insert the important message. Save the last 110 characters for additional information, "back loading."

Lewis steps through the process to disable JavaScript, in order to bypass the 140-character limitation. "With JavaScript off, you can construct a 250 Character SuperTweet and click the Update button," he writes. All 250 characters also display on many mobile devices, but he notes that you consume "2 API calls when you view the full 250 characters." - Read the whole story...

New Insight From Google Insights
Find Resolution
Recently released features in Google's Insights for Search have made the tool more useful for paid and organic search marketers, according to Erica Barth. The new features offer the ability to filter by region and search type, as well as break down the percentage of search volume by category.

For instance, iGoogle loyalists can now monitor top and rising searches for specific categories, sub-categories or sub sub-categories from their iGoogle home page, Barth writes. - Read the whole story...

Search Insider - Around the Net for Monday, March 30, 2009


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