Section 2-Around the Net in Search: MSN Toolbar Adds Live Search Cashback Icon

By Laurie Sullivan , March 6, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Search Cloudlet Demystifies Google, Yahoo SERPs Search Engine Journal The Firefox toolbar addon, Search Cloudlet, can give you a better understanding of Google and Yahoo SERPs, according to Ann Smarty. It inserts a related tag cloud that lets you see the keywords. She provides tips and photos to demonstrate the tool, which Ukraine-company Intspei developed. The most useful SEO function on Search Cloudlet is that it gives you a "quicker understanding of SERPs for any search term," Smarty writes. "It is great for creating immediate associations with the topic." For instance, The Source Cloud and Location Cloud identify state, country or region for news and publisher, whereas the Authors Cloud provides searches for blogs. - Read the whole story... How A Small Company Won A Suit Against Google Huffington Post David vs. Goliath? Aaron Greenspan tells his tale of suing Google. It all started after Think Computer Corp. became a Google AdWords advertiser. Sadly, he writes, the several ad campaigns he tried ended in failure. Months passed until Greenspan signed up for an AdSense account, when trouble ensued. Greenspan steps through the circumstances that led to the small claims court lawsuit for $721, how and why he filed the claim, and the findings that led the judge to rule in his favor. He also details Google's paralegal's defense and the judge's response. - Read the whole story... How AdWords Determines Quality Scores PPC Hero If you have ever wondered how AdWords determines a keyword's quality score, Joe (whose profile admits he's been looking for an outlet to tell his life story) believes he has the answer. The epiphany came after creating a new campaign and ad groups within a Google AdWords account. The keywords he had just created "a few seconds ago" had AdWords Quality Scores. Joe provides a quick review of how a keyword's Quality Score is established, to aid in better keyword targeting and performance, he writes. - Read the whole story... MSN Toolbar Adds Live Search Cashback Icon Live Search Strapped for money? Microsoft has added a Live Search Cashback program icon to its MSN Toolbar for those looking for a little cash in tough economic times. The icon "gleams" when you encounter an item in your search results that offers a cash back offer. It aims to ensure you don't miss a deal when searching for products and services on Live Search, Yahoo, Google and Craiglist. The program is only available for U.S. residents. - Read the whole story...

Search Insider - Around the Net for Friday, March 6, 2009 http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2009-3-6&art_type=44

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