Monday, March 9, 2009

Section 2-Around the Net in Search: Linking To Specific Times In Video

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Twitter's Search For Search
Search Engine Journal
Twitter has begun random testing by adding a search box on its home page. Not seeing it when you log in? No problem. Loren Baker provides a link to a page with the Twitter search box, so you can test it out yourself. Once at the page, type in a keyword, such as "food," and query results return all the posts that include the written "food."

Baker believes it's a signal from Twitter that "they are getting serious about search and expansion of their basic functionality." He believes it's a good sign "that may lead to a business model, which includes sponsored search results." Baker also posts a photo of a screen shot found on Flickr that shows Twitter is serving sponsored results. - Read the whole story...

Compound Words For SEO Googlers
SEO by the Sea
A patent filing from Google last week focuses primarily on describing how the search engine might use compound words for search advertisements it serves up on Web pages and in search results. William Slawski defines compound words and tells us queries should return the exact same results for word such as paper clips and paperclips.

Using examples from Google search advertising, the patent provides a better sense of how the search engine might view icecream vs. ice cream "Some patent filings are narrow in scope, but near the end of this one, we are told that the way Google handles compounds might apply to more than just ads," he writes, providing an excerpt from the patent. Slawski provides details about word splitting, using query logs to find scores for strings, anchor text, advertising keywords, and more. - Read the whole story...

Tweets Get Local Marketing Campaigns Off Ground
Search Engine Land
Small businesses should consider Twitter as a marketing tool to connect with customers, especially because it's free to use. While the links don't transfer PageRank value from Twitter to linked-to sites, there could still be some value in ranking terms, Chris Smith writes, citing a post written last year by Steve Espinosa.

Serving up tips for small businesses, Smith suggests sending customers instant coupons, and keeping tabs on what other businesses in your market do. He also points to a post from Andrew Shotland that provides insight on using Twitter to create something similar to online yellow pages. If you're not ready to use Twitter, at the very least claim your profile in preparation for starting to tweet. - Read the whole story...

Beginner's Guide To Preventing Dupes
Daily SEO Tips
Ann Smarty provides insight into preventing duplicate content with .htaccess files on Linux servers with the Apache Mod-Rewrite module enabled. .

One of the four examples includes changing domain names. "When you need to change your domain name you should use 301 redirect to preserve your PageRank (and rankings)," she writes. "You can do it by using this code in your .htaccess file: Options +FollowSymlinks. RewriteEngine on rewriterule(.*)$1 [r=301,nc]." - Read the whole story...

Linking To Specific Times In Video
Google's Matt Cutts tells us how to link to specific frames in video posts on YouTube. He provides a link to Eric Schmidt's question and answer session about Twitter and the economy at a recent Morgan Stanley Technology Conference. Most important, he tells us that the "#t=31m08s" at the end of the URL takes you 31 minutes and 8 seconds into that video. - Read the whole story...

Search Insider - Around the Net for Monday, March 9, 2009


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