 4 Local Search Tools For Small Businesses
ClickZ
Mary Bowling 's suggestions include two tools for helping marketers quickly get products and services listed online, Universal Business Listing and GetListed. While Universal Business Listing helps to distribute your business information to search platforms and business directories, GetListed identifies if your company's Web site is listed in directories. If it's not, the tool will step you through the process of submitting a listing.
Bowling also features Google Trends and Google Insights for Search. The latter provide instructions on overlaying search data on location data, according to Bowling. "For example, if you're a tennis instructor in the D.C. metro area wondering where to concentrate your AdWords spend for the upcoming season, you could use Insights for Search to help with your marketing decision by asking the tool to show you the search trends for 'tennis lessons' in Virginia, Maryland, and Washington, D.C., during the timeframe of your choosing," she writes. - Read the whole story... Punctuation In Title Tags, URLs Counts
SEO Scoop
Punctuation matters. Barry Welford explains the dos and don't of character marks such as + or % in domain names, and punctuation marks in titles and headers of blog posts and Web pages.
Search engine spiders are particular, but not all see eye-to-eye on punctuation. Welford writes, for example, that Twitter allows both capitalized and lowercase URLs to return the same page, whereas Google considers the same pages, http://twitter.com/google and http://twitter.com/Google, as different. He provides other examples, too. - Read the whole story... Wrong Keywords Can Damage Brands
Search Engine Land
Picking the correct keywords has become critical, especially in an economy where every dollar spent in campaigns count. Laura Centore writes that there are numerous ways marketers choose incorrect keywords. Some things to avoid include selecting keywords with little or no research to back up picks, or choosing keywords based on needs and opinions without considering what customers search for.
The lack of research, external perspective and testing can also negatively impact the strategy. Leave out the internal buzz words, code names and marketing terms from SEO copy, Centore writes, and focus on words that consumers relate to. - Read the whole story... ROI Takes On New Insights
Straight Up Search
ROI takes on a new meaning -- return on insight, "the fusion of search and social media" -- according to Carly. She attempts to work through a few facts to find the answer to two important questions: What do marketers miss by neglecting to use and calculate the insight social media can deliver, and how can ROInsight affect traditional ROInvestment?
Carly uses a fictitious example, taking us through the budget phases of a marketing plan, and then asks the reader to determine what the marketer did wrong. The answer is all about neglecting the now-vital social arena. - Read the whole story... Google Brings Image Search To Android, IPhone
Google Mobile Blog
Google launches a new Image Search results page for Android, iPhone and iPod touch in the United States, the United Kingdom and Japan. The tool lets people scan up to 20 images on one results page and get the details on a particular image.
Leo Ting writes that the feature also supports "search-by-style" filters that allow you to restrict search results to faces, clip art, line drawing and photo contests. - Read the whole story... |
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