Tuesday, March 24, 2009

Section 2-Around the Net in Search: Dear Matt Cutts: Lucky Button Ineffective

, March 24, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

SEO Scam: Bogus Anti-Virus Software
Security Management
It comes as no surprise to me that cybercriminals have found a SEO technique that allows them to rake in up to $10,800 a day. Matthew Harwood, who cites a report by Finjan, a security company, explains that cybercriminals are compromising legitimate Web sites by injecting SEO-targeted pages with typos. These misspelled popular words include "fone," "Gogle," "liscense" and "Obbama."

Users who click on an infected search result are directed to a malicious page that tells them their computers are infected with malware, so they need fake anti-virus software -- a way for scammers to get the scammed consumer's credit card number. The report notes that traffic volume to the sites has increased significantly, successfully luring masses of potential buyers to the fake software offering. - Read the whole story...

One-On-One Interview: SEMRush.com's Michael Goldfinch
SEO Book
Aaron Wall interviews SEMRush.com's CEO Michael Goldfinch to discuss the company's software projects and how he got into SEO. About halfway through the interview, Wall hones in on one specific feature not seen in similar competitive research tools: the ability to cross-compare organic rankings for one site and AdWords ads for another site.

Other topics the two discuss include ways to boost business, versions of the tools for German and Russian markets, analytics and SEO-related tools underdevelopment at SEMRush.com, and the possibility of the company adding support for sub-domains. - Read the whole story...

Finding Perfect SEO/PR Experts
Search Engine Watch
The practice of requiring a jack-of-all-trades -- both PR and SEO -- has become more common as companies bring the SEO function in-house, but may not always prove the best solution for companies wanting to reduce budgets. "What makes a successful technical SEO isn't always the same talent as what makes someone successful at PR, copywriting, and marketing strategies," notes in-house SEO expert Jessica Bowman in an interview with poster Mark Jackson.

Jackson suggests putting together a team of experts who can support both SEO projects and public relations and marketing.. In the perfect scenario, you might have four to six people in your SEO department, he explains. The team would include a marketing-minded on-page person who gets your business and objectives, a technically minded SEO personwho knows the technical issues of Web sites, someone who can generate promotions and links, and a project manager to follow through on tasks. - Read the whole story...

Dear Matt Cutts: Lucky Button Ineffective
Barry Welford sends a personal message to Google's guru Matt Cutts, suggesting that the "I'm Feeling Lucky" button on Google.com's search engine has proved "a poor use of screen real estate," which could even cause Google to lose advertising revenue by linking directly to the ad page rather than possibly forcing the searcher to conduct more than one search, he writes.

Given the tough economic times the ad industry and the search engines face, Barry thought it time to share his ideas to change the "classic page." He writes that this would not only help Google reevaluate the button, but bring in the concept of universal search under the Google logo on the home page. The redesigned page includes six buttons, an image he shares on the post. - Read the whole story...

Link-Building Basics For New Sites
Online Marketing Blog
While Web sites that have been around for years attract a substantial number of links when well promoted, how do you move new sites up the ranks of search engine queries? Dana Larson has five link-building tips to get you started.

For starters, Larson writes, don't forget about your community. Links from local organizations such as the Better Business Bureau or the Chamber of Commerce are helpful for geographic-specific terms and topics. She also suggests locating other local businesses and organizations that maintain lists of businesses to request a link from them. "Focus on attracting links that add value to Web site visitors and best represent your most important keywords at the same time," she writes. - Read the whole story...

Search Insider - Around the Net for Tuesday, March 24, 2009


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