 Keywords Don't Always Equal ROI
ClickZ
Winning the search marketing war by having your position for a keyword rank higher than your competitors might not keep you as profitable as you might think. "Google doesn't publicly disclose how active its millions of advertisers are and how competitive they are with each other," writes Kevin Lee. "One thing's clear: there's only room for 10 to 15 paid listings in a SERP."
Lee analyzes the concept of the "Winner's Curse," in which the winner overpays. Don't mistake the value of the click, Lee writes. He suggests researching a variety of values to determine the keyword's worth, as well as manage the bids based on a variety of targets and campaign settings. - Read the whole story... Pay-Per-Chat Search Model
SearchRank
The search engine Stumpedia has launched an Internet advertising model it calls "pay per chat." The feature allows consumers to post short text messages such as questions that are sent to advertisers who can respond to the requests, according to David Wallace.
The benefit? "Consumers get personalized responses in the form of price quotes and answers from advertisers that compete for their business within seconds, not hours or days. Advertisers get targeted online sales leads from real people with real consumer needs and pay only for the leads they respond to," writes Wallace. He steps through the process for both consumer and advertiser, providing a tutorial with screenshots for each. - Read the whole story... Tapping Flickr To Build Content
Search Engine Land
Lisa Barone hits on an interesting concept: You can find more than links in social media. You can find really great content. And one of the best places to find free content is on Flickr, which provides photos (those that are Creative Commons-licensed) for commercial use.
For example, strategists at TheBinocularSite.com, looking to reach out to communities that use binoculars, launched a list of bird-watching spots, using Flickr photos of those locations. Bonus promotional benefit: the photographers became cheerleaders for TheBinocularSite.com, linking back to it on their sites and talking up the piece they helped to illustrate.
Barone also provides examples of other businesses that could use this concept, like florists writing an article on "Five Flowerly Fantastic Floral Arrangements." - Read the whole story... 20 Plugins For WordPress To Improve SEO
Mashable
Wow, it's an overwhelming thought. With 120 million blogs across the Internet, how do people find your content? Without a good search engine optimization strategy, your expert advice could get lost in the crowd. Don't let the staggering statistic fluster you. Aune offers up advice on 20 of the best SEO plugins to help choose the right tags, tell search robots what to work on, and optimize your post titles.
Along with the list, Aune provides a description of each plugin. For instance, Meta Robots WordPress plugin offers a solution to add robot metadata to any page you choose on your blog. "You can use it to make your front page links into 'nofollows,' prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page, and numerous other features," he writes. - Read the whole story... Advertisers Cozying Up To BT
Econsultancy
The Search Engine Marketing Professionals Organization's (SEMPO's) "The State of Search Engine Marketing 2008" report shows "overwhelming interest" in behavioral targeting techniques, with three-quarters of advertisers claiming they would bid more for clicks targeted to consumers, according to John Gaffney.
"As reported last week, North American spending on SEM for 2008 will total over $13.4 billion. Paid placement took 88 percent of that spending, or $11.9 billion," Gaffney writes. Other notable trends: SEM's "poaching budget" from other marketing channels; the widening gap between Google and other search engines. - Read the whole story... |
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