Thursday, February 26, 2009

Section 2-Around the Net in Search: Twoogle From Google On Twitter

, February 26, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home Joins Canonical Party has joined Google, Microsoft and Yahoo search engines in their quest to reduce duplicate URL clutter by supporting the canonical URL tag. The tag tells search engines the preferred location of the URL to index when more than one site page has the same content.

Canonicals operate similarly to redirects for all URLs displaying pages with this tag. Site designers thus have more control to decide the pages search engines pick up, represent and index. Yufan Hu calls the move a "timely, relevant, and positive partnership between major search engines." - Read the whole story...

Do Paid Search Ads Add Up?
Reports may suggest paid search produces between 25% and 30% of clicks generated, but a recently study, "Investigating customer click through behavior with integrated sponsored and nosponsored results," that appeared in the "International Journal of Internet Marketing and Advertising" throws these numbers into question, writes Patricio Robles.

A proponent of "organic SERPS," too, Robles summarizes the findings and makes the argument "why organic SEO and PPC aren't an either-or proposition when it comes to success." She writes that those who don't invest in search engine optimization leave lots of clicks and money behind. - Read the whole story...

Maximizing Limited AdWords Budgets
Budgets shouldn't determine the success or failure of a pay-per-click campaign. ClickEquations Founder and PPC expert Craig Danuloff gives Chris Crum advice on how marketers can get the most from campaigns on a limited budget in a Q&A interview.

Danuloff describes key points on topics like broad matching, phrase matching, and automatic matching. For instance, using "phrase match" effectively might require marketers to use phrases that are at least two words, but preferably three or more. The post also provides tips on finding coupons for $50-$100 in AdWords credits. - Read the whole story...

Building Google Maps Citations
Mentions or citations on a Web page can help draw attention to your business. "It has become obvious to those who specialize in local search that these citations are a powerful factor in the algorithm of Google Maps and in the 10 pack of local listings that often appear above the universal results in Google search," writes Mary Bowling.

Bowling tells marketers what makes a great citation, as well as how to increase them and provide cites to others. Think of building citations as like building links. "The age, trust, and authority of the page and the Web site" containing the information promotes credibility and increases the influence your business has on search engine indexes. - Read the whole story...

Twoogle From Google On Twitter
Search Engine Journal
Google begin using its Twitter account ( because it needed to manage a reputation blunder after an email outage left many of its users in the dark Monday night/early Tuesday morning, according to Loren Baker. As of 8:40 PST on Thursday it had 15,182 followers.

Baker tells us its first tweet (twoogle) was a binary message. Perhaps this could become the way to tweet updates to followers in real time. During the recent Gmail outage, the buzz about Gmail was nearly twice as much as when President Obama addressed the nation. Baker believes Google's twoogles validate Twitters's "dominance of communication and microblogging, which is probably one reason they stayed away from Twittering in the past." - Read the whole story...

Search Insider - Around the Net for Thursday, February 26, 2009


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