Monday, February 23, 2009

Section 2-Around the Net in Search: Micro-Blogging Impact On SEO

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Yahoo Poll Picks Oscar Winners
Search Engine Journal
Could Yahoo have saved Hollywood millions of dollars? While last night's Academy Awards ceremony presented accolades for last year's movie performances, Yahoo's poll of consumer predictions on who would win nailed some squarely on the head, according to Loren Baker.

For example, the poll accurately predicted the indie film "Slumdog Millionaire" would take Best Picture, after receiving 48% of the vote. And with 50% of the vote, Kate Winslet in "The Reader" won the Best Actress poll, a prediction that likewise came true. Consumers flubbed with their Best Actor pick -- Brad Pitt rather than Sean Penn. - Read the whole story...

Google Details URL Policy Change
Google AdWords
Attempting to provide more relevant results in search engine queries, Google has made the decision to change its AdWords policy, disallowing multiple display URL domains within a single ad group, according to Emel Mutlu. The change takes effect Feb. 24.

Providing examples of what this means for you, Mutlu encourages AdWords users to make necessary adjustments to ads in advance of the change as a result of the update. The change applies to all AdWords advertisers. - Read the whole story...

Why Longtail Keywords Make Sense
You're thinking about launching a business and Web site, but your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Sound overwhelming? Aaron Walls tells us how to pick mid-tier longtail keywords that will help you rank on the first page of search results, rather than page 2 or page 3.

Building a revenue stream from the high-ranking keywords can help you purchase more. Wall illustrates how longtail keywords have less competition, comparing the benefits with core keywords. "If I target the most competitive keywords first (without a strong competitive advantage - like a network of sites to build off, an old trusted website, a huge brand, or a strong domain name) then I might never get to self-sustaining," he writes. - Read the whole story...

6 Golden Keyword Research Rules
Kevin Gibbons gives us six golden rule on choosing keywords to improve pay-per-click campaigns. For starters, consider specific and relevant keywords, rather than broad ones, he writes. The risk of not choosing relevant keywords could cost you tons of money because whatever traffic the words push to your site could leave quickly and never return.

All traffic isn't necessarily good. The keywords need to not only attract traffic to the site, but keep people there longer and coming back for more information, writes Gibbons. The post also links to rules that might come in handy when designing a paid search campaign, as well as measuring results. - Read the whole story...

Micro-Blogging Impact On SEO
Nofollow is dying, according to Will Critchlow. He makes the statement to discuss the impact on SEO and the evolving use of the Web. Similar to the way blogging, commenting and trackbacks forced search engines strategies to change, Critchlow believes we have begun to see similar shifts prompted by Twitter and the ability to send short, quick messages to many people simultaneously. "Many people have a greater reach on Twitter than they do via their blog and they certainly have more tools to make it easy to post thoughts, discoveries and questions," Critchlow writes. In the post he explores the explosion of publishing on third-party platforms, and increasing use of nofollow for a range of purposes. So, don't discard nofollows just yet. He asserts "some of the most 'valuable' links on the internet at the moment are nofollow," and provides examples to use them effectively. - Read the whole story...

Search Insider - Around the Net for Monday, February 23, 2009


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