Friday, January 30, 2009

Section 2: Around the Net in Search Marketing

, January 30, 2009 Subscribe | Back Issues | Reply to Editor | MediaPost Home

IE8's Influence On SEO And Search
Big Mouth Media
Andrew Girdwood poses a few interesting questions about Microsoft's release of Internet Explorer 8. For starters, just how well do the popular search blogs cope with IE8? Girdwood analyzes each of the top SEO blog designs and offers us his critique. The sites he analyzes include Search Engine Land, E-Consultancy, Marketing Pilgrim, Search Engine Journal, SEO Book, SEOmoz, and Search Engine Roundtable.

Another question centers on whether a new feature in IE8 would enable searchers to bypass the Google search engine and go straight to suggested related sites. Girdwood explains a new feature in IE8 offers a button suggesting to visitors sites related to the one they landed on. "Microsoft may well be hoping that Internet users turn to it for content discovery rather than returning to Google for another search," he writes. Think of the consequence that could have on pay-per-click campaigns. - Read the whole story...

Google Takes Issue With Click Forensics Report
IT World
A report from Click Forensics released Wednesday has Google up in arms. The research firm said click fraud hit 17.1% in the fourth quarter of 2008, the highest rate since the company began tracking it in April 2006. Google questions the validity of the report, according to Juan Carol Perez.

Google and Click Forensics have clashed over the rate of click fraud in the past. While Google began publicly cooperating with Click Forensics recently by agreeing to accept the electronically generated click-quality reports generated by the FACTr service, it's evident the companies still have significant disagreements regarding the issue of click fraud incidence, according to Perez. - Read the whole story...

SEO Meets Traditional Marketing
Too often SEO experts approach optimization with the wrong mindset, "almost a tick-box exercise" that limits opportunities for the success of great Web sites, according to Ken McKay. So, he suggests a way out for those who get stuck in the process.

McKay analyzes SEO as an art as well as science. The lengthy post covers market penetration, development, diversification, traditional marketing, and more. He presents the problems, but also suggests several solutions for each. - Read the whole story...

SEO Death By Way Of Development Server
Local SEO Guide
Turn off your development server after you've completed testing features on your Web site, warns Andrew Shotland. "If your test environment gets crawled and the pages get indexed you can suddenly have a duplicate of your entire site competing with your live site and your rankings are guaranteed to go any direction except up," he writes.

There are a host of other bad things that could happen, too, if you forget to turn off your test server. But while Shotland doesn't provide advice on ways to recover, Keri Morgret, who posts in the comment section, does. - Read the whole story...

Gaining Scale And ROI For PPC Campaigns
Consumers are watching each dollar they spend. So, if buying habits are changing, it's not enough for marketers to tweak pay-per-click (PPC) campaigns and hope they work. "This year, failure to understand the implications of budget decisions with regard to search could be the difference between success and failure of both a marketing campaign and a company," warns Kevin Lee.

Lee serves up some advice on strategies marketers should consider this year to produce successful campaigns. For instance, the economy makes it more important for marketers to understand the requirements to combine technology tactics and strategies to achieve a "high-volume, high-revenue search campaign and a high-ROI, low-revenue campaign." He also notes that it's important to know the inherent limitations in PPC search that constrains volume/scale. - Read the whole story...

Search Insider - Around the Net for Friday, January 30, 2009


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