Monday, January 26, 2009

Section 2: Around the Net in Search Marketing

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SEO: Legitimate Sex Sites Vs. Pornography
Direct Traffic Media
Bloggers and writers advocating free speech want search engines to do a better job distinguishing between legitimate sites dealing with sex, erotica, and "pornography" online.

In particular, Google has come under fire for unfairly punishing legitimate sex sites in a bid to make the Internet safe, James writes, suggesting computer algorithms need a bit of tweaking. James explains that articles with content Google, Microsoft and Yahoo deem "unsafe" are not indexed, and people who make a living writing and publishing "legitimate" articles about sex are frustrated and fed up. Citing Seth Finkelstein from The Guardian, James writes "legitimate writers concerned with sexual topics find themselves filtered out as collateral damage." - Read the whole story...

Are There Shortcuts To Good SEO?
Search Engine Watch
Mark Jackson was ready to tell colleagues at a search engine conference last year that search engines frown upon duplicate content. That's until he came across a competitor's Web site that ranked No. 1 on Google for one competitive keyword in particular. Not only did the company rank high, but did a whole slew of things good SEOers shouldn't, including have multiple versions of their Web site and participate in link farms, he writes.

Of course, Jackson admits, there are exceptions to every rule. It's not always a good idea for SEOers to repeat metadata descriptions and H1 tags for product descriptions, for example, but these days it's often done. In another common practice of late, sites share editorial content and product descriptions. Some experts suggest avoiding duplicate page titles at all costs. Jackson offers suggestions on how to avoid being ousted by Google, Microsoft and Yahoo if you have to smooth a few wrinkles after doing some of the things you shouldn't do. - Read the whole story...

Google AdWords Spam
It's time for the online search and advertising industry to get serious about protecting consumers against spammers, malware, Trojans and other malicious code that can infect computers and steal information. Richard Adhikari tells us that hackers are taking advantage of Google's paid search ads to spread viruses. He suggests brands and consumers start paying more pay attention to the paid search column in search engine queries.

Adhikari explains that the latest paid search malware scam takes consumers to a site and asks them to download a code to play a video. With the help of software utilities, spammers can repackage malware to present consumers with different signatures each time. This allows them to escape detection by antimalware applications. - Read the whole story...

More Thoughts On SEOing Large Web Sites
Live Search Webmaster Center Blog
Avoid CamelCase for files and extensions, remove query string variables, and avoid exposing secure HTTPs. Jeremiah Andrick serves up a few tips on optimizing large Web sites that support millions of URLs and tons of content, but the strategy he lays out is useful for small and medium sites, too.

The advice provides insight on ranking higher in search engine queries, specifically in Microsoft Live. Andrick points to "301 redirects to the canonical forum" as being one major difference SEO experts should take into consideration. "The first step is to determine what canonical issues your site suffers from and then build a solution that takes into account both the need to scale and performance requirements," he writes, pointing to an article by Tony Spencer for additional help with the process. - Read the whole story...

Free EBook Shares Marketing Ideas
Search Engine Guide
Jennifer Laycock tells us about a new free ebook put together by Valeria Maltoni at Conversation Agent. It should give you ideas for marketing plans. The book provides thoughts of twelve online marketers from "a variety of backgrounds and skips the usual start of the year prediction model in favor of sharing thoughts on tactics and strategy," she writes.

Laycock, who also contributed content for the book, shares her favorite quotes, as well as links to blogs and posts on Twitter for each marketer, including Mike Fruchter, Amber Naslund, and Alan Wolk. Each marketer who participated has a unique perspective on the direction of social marketing in 2009. - Read the whole story...

Search Insider - Around the Net for Monday, January 26, 2009


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