Monday, December 1, 2008

Section 2: Around the Net in Search Marketing

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Recession-Proofing Small Businesses
While no small business is recession-proof, SEO can provide "unparalleled" return on investment through targeted Web site tracking and analytics. Hiring an in-house SEO expert might not fit into the budget during a recession, so Mike Tekula provides book recommendations to help get you and employees up to speed.

Don't make SEO an afterthought. Tekula suggests methods to choose basic keywords that reflect consumers' needs. He also admits pulling the SEO job in-house requires careful research, planning and execution, but with the right training and guidance you can manage the work. - Read the whole story...

SEO Is Recession Winner
Silicon Valley Inside
Nicholas Carlson lifts your spirits by blogging on a conversation he had with some local Web designers in a coffee shop. Fresh from a meeting with a customer, they say their business is doing OK and note that "another good business right now is search engine optimization." It's not a long post, but provides some good news for SEOers during uncertain times. - Read the whole story...

Unusual Places To Build Linkbait
Tom Critchlow believes those annoying email chains can help build links. "I used to hate those people," he wrote. "I really did." But at the core of SEO, it's all about link-building. So, Critchlow discusses how to get links from linkbait, offering up a list of tips and tricks, including information on email chains to build links.

Don't stop at Digg, Mixx, Reddit or StumbleUpon when trying to attract links, but rather go after the more than 120 social bookmarking sites and several dozen niche sites Critchlow mentions in the post because you don't always find your audience in mainstream sites. - Read the whole story...

Hooking Made Simple
Rae Hoffman provides a "not technical" explanation of hooks, how you make them and why you need them, compliments of Chris Pearson, the author of the Thesis Theme, a publishing and design framework for WordPress. Thesis now runs on "hooks," which Pearson describes as similar to an application program interface (API), which provides a set of basic Web commands used to add, subtract and customize functions.

Hooks are various parts of your blog, while functions are the content appearing within them, according to Hoffman. Each section in the blog post has a hook. Headers are controlled by thesis_hook_header, for example. The post provides several examples for using Thesis hooks, such as adding social bookmark icons, changing the footer, and adding social profile plugins. - Read the whole story...

Search Blogger Suggests Alternate Campaign For '2012' Movie
SEM Geek
According to Greg Meyers, Columbia Pictures' campaign for the movie "2012," due out next year, fails to use search correctly. While visitors who check out the film's trailer are told to "Google 2012," those who do won't find anything very specific about the movie -- "especially since there is no organic or paid listing that is part of a coordinated strategy with the movie trailer," writes Meyers.

Meyers works up a sample PPC campaign for the movie -- and suggests the studio put some punch behind efforts with Web analytics and the use of long-tail keywords in the trailer. - Read the whole story...

Twitter Landing Pages
Search Engine Optimization Journal
Increase traffic to your Web site by building a Twitter landing page. You can expand on Twitter's 140-character limitation and link to your Web site, which will provide the biggest SEO benefit from doing so. Nick Stamoulis suggests optimizing the landing page by adding Twitter- and niche-related keywords, rather than just your name, to gain search traffic.

Add a "Follow Me" button on the landing page to lure search traffic to your other Web sites, too. Still don't get it? In the post, Stamoulis provides an example. - Read the whole story...

Search Insider - Around the Net for Monday, December 1, 2008


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