Friday, November 21, 2008

Section 2: Around the Net in Search Marketing

, November 21, 2008 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Don't Homer-Simpsonize Your SEO Strategy
Bryan Eisenberg taps Homer Simpson to look at the humorous, but serious, side of optimizing your Web site. Before launching into a few analogies and evaluating conversion rates, he compares Web site optimization with ways the cartoon character might diet and get fit.

Getting fat and tipsy on data, chowing down on empty calories, and engaging in lightweight lifting are topics discussed in the post. Eisenberg heeds the warning that too many companies optimize similar to the way Homer Simpson might exercise. "They run a test, optimize a single landing page, or even give full-force optimization a try for a month or two. Then they stop, winded and weary," he writes. - Read the whole story...

Remain Flexible To Retain SEO Momentum
Search Engine Land
Content management has become a major hurdle for SEO specialists at large companies' built-out sites. Aaron Wall suggests a few easy ways to avoid "site decay" and misguided links, and serves up advice on reclaiming lost link equity.

Wall believes if someone links to a page on your site that no longer exists you are wasting link equity and traffic. "Some content management systems offer features or extensions that can be used to track 404s and other errors," he writes, pointing to Drupal, which offers an "error log and redirection plug-in that shows you pages people attempted to visit that returned a 404 status code." - Read the whole story...

Expose Your Ignorance For SEO Success
Search Engine Guide
Some of the toughest questions might expose your ignorance, but not asking them could put you in a position to miss a crucial piece of information for the project. Stoney deGeyter suggests a few questions that both SEO experts and clients must ask to ensure a successful SEO campaign.

Among advice deGeyter dishes out: Remain open to new ideas and remember constructive criticism could mean the difference between success and failure. Success means being open to change. "SEO isn't all about technical strategies or the implementation of knowledge," deGeyter writes. "Success and failure can be determined by the willingness of both the SEO and client to go beyond what they know and simply open themselves up to self examination." - Read the whole story...

Rules To Follow When Hiring An SEO Expert
Don't hire an SEO company that puts links to their other clients on doorway pages, offers to sell keywords in the address bar, or has had domains removed from Google's index. Janet Meiners Thaeler tries to take the guesswork out of finding a good SEO company. She encapsulates a few tips from Google for companies looking for a SEOer to help get your Web site in top shape and then adds a few of her own.

Thaeler suggests making sure you understand the SEO company's strategies and specialties before hiring. Common sense says that if they've branded themselves a "social media expert," make sure they have the reputation and experience to back up the claim. - Read the whole story...

Understand The Power Of SEM
USA Today
Rhonda Abrams talks to the SEO novice in this post - the one who puts up a Web site and expects to rank high on Google, MSN and Yahoo search engines without first understanding the power behind SEM.

The post defines two main ways to make sites "highly visible" on search engines. Abrams also plugs her latest book, "Successful Marketing: Secrets & Strategies," and clearly defines a few basic terms every person attempting to optimize their site should know. - Read the whole story...

Search Insider - Around the Net for Friday, November 21, 2008


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