 PageRank 101
SEOmoz
In a video posted by Scott Willoughby, Rand Fishkin simplifies the benefits of PageRank, what it means, how to use the technique, and what the metrics reveal about your site, pages and links to help build keywords that improve rankings.
Last week in Part I, Fishkin talked about global link popularity. This week in Part II, he discusses what the theory can tell you when applying it. For starters, it can tell you the pages earning link juice and the importance of those links. Rishkin says if you know certain pages earn lots of link juice, you can set up some links to hit pages on the Web site not getting as much traffic. Then you can review the architecture or the information on those pages to make improvements. - Read the whole story... Google's Chinese Rival Faces Lawsuit
China Digital Times
Baidu.com, a Chinese search engine company, now faces an antimonopoly lawsuit brought on by Qmyyw.com, a Web site established by a Hebei medicine company, according to Shilin Jia. Baidu, Google's top rival in China, had been accused of misusing SEM to manipulate search results and accepting 3 million RMB from Sanlu, a Chinese dairy products company, to remove search results of negative images.
Jia draws on several posts, including a few written in Chinese and one that compares Google's and Baidu's SEO strategies, to encapsulate the news. He points to a post in Tianya, a popular Chinese Internet forum, revealing two screen shots of a sales plan that Baidu offered to car companies. The plan would remove search links related to negative news. - Read the whole story... OMG! You Are So Popular
Search Engine Marketing
The number of pages linking to your site determines your popularity on the Web, which in turn affects your search engine rankings. So, how do you build the number of links connecting to your site? First, know what sites link to yours. A URL mentioned in this post provides a method to monitor your link popularity.
The post also provides seven suggestions on growing your inbound links. Demonstrating your expertise is one way to establish your presence. Other pointers include writing a tool and providing it for free download, offering your articles to other sites for free publishing, and linking to other sites in exchange for their linking to yours. - Read the whole story... Semantic HTML: Does Structure Matter?
Search Engine Journal
Ann Smarty analyzes how much semantic HTML structure really matters. She poses questions related to page headings and multiple H1 tags on a page, before making a few educated "guesses" to answer the questions. "While the benefits for accessibility and usability are quite clear, there has never been any real evidence that there really is any benefit for rankings," Smarty writes. "Does Google pay any attention to the HTML markup?"
She ties the topic of semantic HTML structure to prior posts that provide information on a few tools to analyze the structure on a page, review best practices for page headings, and offer tips on how HTML markup helps site accessibility. - Read the whole story... Holiday Countdown: Last-Minute Tips
ClickZ
Have you forgotten about your SEO strategy in preparation to brace for the onslaught of consumers rushing to your site to make purchases this holiday season? Jack Aaronson offers tips and tricks for quick fixes you still have time to make, though your IT staff is probably in lockdown mode to support the holiday traffic.
Aaronson suggests checking your product pages to make sure the product name appears in the title page. Make sure the landing pages have clear visual imagery and calls to action that connect to the paid search ad. And, review call to actions, sale prices and live chat options on your site. Are they colorful? Do they stand out and draw attention to the page? - Read the whole story... |
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