Thursday, October 30, 2008

Section 2: Around the Net in Search Marketing

, October 30, 2008 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Trick Or Treat SEM Style
"Dressing up your site is like dressing up yourself for Halloween," writes Erik Dafforn, comparing SEM to trick or treaters. "It's easy for people (and algorithms) to quickly spot how much of your appearance is based on genuine effort and how much is simply glitter."

So Dafforn serves up some SEM knowledge with a Halloween spin, comparing teenagers who don't really dress up but expect treats anyway to "clients who expect significant results but who are unwilling to take even the most elementary steps toward earning that candy."

As a kid, receiving "that little bag of self improvement" with toothbrushes and dental floss was almost like getting a trick, he says -- and similar to the reminders SEM companies deliver when you don't keep up the SEO strategy. - Read the whole story...

7 SEO Mistakes Abroad
Tad Chef shares 7 of the "weirdest" SEO mistakes that big companies make when taking their business overseas. The mistakes, according to Chef, include the need to accomplish certain tasks but being unwilling to adapt to market conditions; working with a "ridiculously limited budget" and technical limitations that can prevent even the simplest SEO tasks; and insisting that SEO specialists use outdated practices. Chef said the biggest mistake companies make is not conducting market research beforehand. "This is really so counterproductive," he said. "Foreign investors enter Germany and want to clone their business model without any significant research of local customs or demand it seems to me. You don't sell Hummer SUVs in Germany like you don't sell Suzukis in the US. Even WalMart failed in Germany and finally left after their American business model didn't work." - Read the whole story...

SEO For Video Search
Roger Janik reminds us that when searching for video we are not searching for specific images, but rather descriptions of SEO tags. "For instance, if a person uploads a video of a baby laughing, he or she might call the video 'Baby Laughing,"' he said. "A person searching for a video of a baby laughing would have to type in the keywords: baby + laughing or something very close to have a good chance of finding that video online."

While this method may help you find the videos you seek, we can dramatically improve the searching for content, such as pulling up all the content with a baby holding a blue ball by searching on baby and blue ball.

Janik says new video search technology is on its way. One in particular uses speech to text. By analyzing the audio track of a video, any speech in the video is deciphered into text. For example, with speech to text technology, you can pull up every video in which "your local TV network anchorman mentions Hurricane Ike in a video." - Read the whole story...

Ranking On Product Placement
Ranked Hard
Here is a lighthearted look at SEO in Ranked Hard, a comic blog created by members of the SEO company Big Oak.. In a previous strip the subject was link-buying strategies in SEO; "the next logical step product placement," as Ranked Hard's writer Simon points out in a post under the strip

The comic humorously overdoes the idea of product placement with scenes of ads on hats, t-shirts, mouse pads and coffee cups .The strip also introduces the fact that the company's site, which has been running for nine months without ads, will now be sponsored by various advertisers.At the end of the strip, a line reads: "This comic is brought to you by: Keyword Discovery, Syndicate Kahuna, Romow Web Directory," - Read the whole story...

Keyword Targeting
Search Engine Guide
Part 9 of this 12-part series on keyword research provides guidelines to help gather, sort and organize your keywords into an effective marketing campaign. As a search engine optimization guru, your job is to make sure searchers find precisely what they are looking for on your site. This means use keywords that reflect the content. If you don't, searchers will quickly leave in favor of a more relevant site.

Stoney deGeyter knows it's often tempting to try and optimize for keyword phrases that are not necessarily represented on the site that you feel will bring traffic from words that reflect a similar topic, but don't. "An example of this would be if Adidas tried to optimize their site for 'Air Jordan' under the belief that anyone searching for Nike Air Jordans might be able to be sold a pair of Adidas instead."

Mistake! It borders on deception. There are some times when you can get away with this type of keyword targeting, but proceed carefully. The most legitimate way to do this is to provide information on alternative products, comparing them with your own, according to deGeyter. - Read the whole story...

Search Insider - Around the Net for Thursday, October 30, 2008


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Business said...

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World Business Directory

Business said...

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