Thursday, October 23, 2008

Section 2: Around the Net in Search Marketing

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6 SEO Diagnostic Tools To Check Out
Search Engine Journal
A number of tools that aggregate useful SEO-related information on one page can quickly evaluate content and provide instant access to individual sources. Ann Smarty rates six tools. The post offers a description for each, along with a rating of each tools' overall usefulness. She also provides a screen shot so you get a visual of the sites.

The sites deliver a variety of data features, from aggregating tons of data comparing your site with your chosen competitor, to providing a list of related sites such as international resources of similar size, for example. Smarty admits she doesn't use these sites often, but they are convenient when you need a quick SEO overview. - Read the whole story...

A Word to the Wise: Become Data-Driven
Search Engine Watch
Some companies have pulled back from using analytics for more than basic metrics because they only see marginal results and it costs too much. However, data driven-organizations can compete more effectively, especially when they tie the information to SEO.

It requires a few key steps, however. For starters, it requires putting in place the systems and technology to collect the data on an ongoing basis. It also requires you to hire people who can decide what metrics are important, gather the data, and then analyze it. Pay attention to current events that can drive traffic to your site. Then be prepared to act on what you learn, even if it means changes in organizational policies or structure. - Read the whole story...

SEO 101
Celebrating her 101st ClickZ column, P.J. Fusco turns the tables on herself to see what Google, MSN and Yahoo search engines consider her top 10 columns. Her efforts bathe a spotlight on some common SEO myths and misunderstandings, as well as provide a bit of insight into how the three major engines compile page-one results.

Fusco goes through several examples, explaining in detail PageRank, internal site linking, and how MSN picks up some links that Google and Yahoo don't. Interestingly, MSN Live search results presented six new URLs not found in Google's or Yahoo's top 10 results. Unfortunately, the fourth listing is an error page from the ClickZ site move and the eighth item is an image used in an article. She concludes this reveals two things: image titles are not necessarily critical for MSN Live, but keywords in URLs for images are important in MSN Live. - Read the whole story...

Firefox and Internet Explorer Get Inquisitor
Yahoo Search Blog
Yahoo has launched Inquisitor for Firefox 2 and 3 and Internet Explorer 7 and 8, so the majority of Internet users can now access the search experience from their browser search box. The look and feel of IE and Firefox versions bear a striking resemblance to the original Safari version launched earlier this year, but there are some important improvements to note, according to Ariel Seidman.

The algorithm that generates the personalized results has been enhanced to return more targeted results. Yahoo also added a bookmark-based retrieval feature for IE. So, if you are looking for a page you bookmarked a few months ago, such as an expense report guide on your local Intranet, you won't need to fumble around your hundreds of bookmarks and folders to find that page. - Read the whole story...

Getting Noticed With SEO
Get your stories into search engines by building perfect keyword strings that will rank you high on the first page of a search query, suggests Janet the blogger. Start with emails, get onto blogs, and invest in SEO. If you come up high on the page of results, you're more likely to get covered by reporters and noticed by business partners, clients, reporters and friends.

SEO is money well-spent. It will augment your personalized email pitches, where you put the topic in the subject line and get right to the point. Email is likely the best way to reach a reporter, but SEO will get your marketing materials and articles into the top few listing of a search query. - Read the whole story...

Search Insider - Around the Net for Thursday, October 23, 2008


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