Thursday, October 16, 2008

Section 2: Around the Net in Search Marketing

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Hacker Warnings For Webmasters
Google Webmaster Central Blog
Web site security holes have begun to cause more sites to get hacked, so Google plans to run tests to alert some Webmasters if their content management system (CMS) or publishing platform looks as if it might have a security hole.

Google will start by alerting 5,000 to 6,000 Webmasters, leaving messages for owners of potentially vulnerable sites in the Google Message Center, provided as a free service as part of Webmaster Tools. If you manage a site but haven't signed up for Webmaster Tools, don't worry. The messages are saved, so you can retrieve them when you do sign up.

Google, which provides a sample of what the messages will look like, said it will begin by testing WordPress, a specific version (2.1.1) that is known to be vulnerable to exploits. If the test goes well, the search engine says it may expand these messages to include other types of software on the Web. - Read the whole story...

Keyword Research: Selection & Organization
Search Engine Guide
Consider four factors for core term prioritization: search volume, target audience, profit margin, and ability to meet demand. Then keep in mind what people might search on tomorrow, especially when researching and prioritizing core terms. Avoiding this step is a big mistake people make when selecting and organizing keywords, according to Stoney deGeyter.

It's important to analyze what consumers might want in the future because it could determine the keyword terms you use today. This is Part 5 of Stoney deGeyter's post on keyword research. You will likely see all dozen parts in this newsletter as he makes his way through the series. - Read the whole story...

Google Sitelinks: What & Why
Eric Lander's Blog
This introduction to Google Sitelinks explains what they are and why you need to know. The Sitelinks, which Google displays underneath the first "organic search result," help users navigate your site. Eric Lander explains that a simple branded query for a brand like "Disney" allows searchers to simply click their way onto popular topics and site sections like vacations, Mickey Mouse, or perhaps the Disney Store. Google interprets your search and produces immediate refinements based on what they believe most useful to you.

From fundamentals to using social media tagging to score Google Sitelinks, Landers provides details about structuring content, sticking to themes and employing the SEO101 approach. You'll want to use headings where appropriate to organize content on pages and pay close attention to providing clear and concise page titles.

The post discusses quirks, too, so take note. For example, Sitelinks always display in the same order. You have no editorial control to shift them around at all. So, he provides tips on how to get around that. If you want to have any influence at all on your Sitelinks, you'll want to get your site verified and included into your Google Webmaster Tools account. You may not be able to shift the ordering around or trigger when Sitelinks will or will not display - but you will have some tuning available. - Read the whole story...

SEO And PR, Working Together
Online Marketing Blog
PR tactics can work hand in hand with search engine optimization to extend your online marketing efforts. Leverage your SEO efforts to help you achieve media coverage and exposure to bloggers that pick up news and information from sites like yours. A broader footprint on the Web creates new entry points for prospective customers and can also reduce negative search results.

Search and social Web applications help people discover and track news story ideas and sources used in reporting, too.

Make your content easily found. It can improve your media coverage. - Read the whole story...

Internet Marketers' Handbook
If you are looking for a complete list of SEO resources, you might want to read "The Internet Marketing Handbook" compiled by Danny Dover during the past year. It is a compilation of the posts, articles, videos and tools that have served as his fundamental stepping stones. The information represents hundreds of hours of research by Dover, and spans from tools and on-page optimization, to content creation and indexing.

The handbook is divided into six sections: Link Building, Keyword Research, Content Creation, On-Page Optimization, Crawling and Indexing Issues, and Social Media Marketing. Each section is also split into Tools and Learning Resources. - Read the whole story...

Search Insider - Around the Net for Thursday, October 16, 2008


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