 Valuable 404 Error Reports
Search Engine Land
Google has delivered on the promise to tell Webmasters the pages where broken links originate. Knowing about them will help ensure visitors find their site and that fixed links are properly credited.
By implementing the redirect, visitors who search and click on the link can find the correct content. Actually, Googlebot finds the content, and mypage.html gets credit for the link. Vanessa Fox says that when you see a 404 error for www.example.com/mpage.html, most likely users meant to link to www.example.com/mypage.html. The broken link is missing the "y" in mypage.html.
Fox provides information on how to view broken links on your pages, as well as the source URL. Microsoft Live Search also recently added 404 reporting in its Webmaster tools, though the company doesn't provide source URL data, yet. - Read the whole story... Google Flash SEO
beu blog
Google and Adobe have teamed up on a new algorithm to index text in Flash. The results: Googlebot now indexes "textual content in SWF files of all kinds and extracts URLs embedded in Flash." Brian Ussery spent months of research to illustrate how Google handles Flash since the update in July, which is designed to assist Googlebot to traverse simple JavaScript, like SWFObject. While the full impact is yet unknown, the technologies will redefine how Flash sites are created, constructed, designed and, as a result, optimized.
Several case studies test steps you might take to optimize a Flash search site. Ussery sets out, for example, to determine if Google associates text content embedded in Flash inside an (X)HTML page with the correct parent' URL as a single entity.
In this case, Ussery concludes Google hasn't associated text content in Flash with the correct parent URL or as a single entity since the introduction of support for SWFObject three months ago. He provides other examples in the post. What's your conclusion? - Read the whole story... Google, Yahoo Seek To Avoid Antitrust In Search Deal
Wired.com
In an effort to ensure its proposed deal passes antitrust scrutiny, Google and Yahoo are negotiating concessions to deflate monopoly concerns, reports Wired.com, citing the Wall Street Journal.
Google and Yahoo insist the partnership, which would allow Google to serve ads to underperforming keywords on Yahoo's search engine, does not violate antitrust laws. The DOJ's ongoing investigation has been picking up steam, fueled by Microsoft's lobbying efforts. Worries that the deal, announced in June, will give Google an unfair advantage in search have held up the DOJ's investigation and caused the companies to delay implementation of the deal beyond the four months they originally selected for the DOJ's inquiry, reports Wired. - Read the whole story... Twitter's Like Post-It Notes
Search Guide Engine
If you're still trying to understand Twitter and its search capabilities, Jennifer Laycock suggests you think about the site and technology as a Post-It note. There are millions of people in the world with thoughts, opinions and questions. Some you want to hear, others you don't.
Now think about thousands of colorful Post-It notes tacked to a wall of messages. About one-third of the Post-It notes are blue, one-third yellow and the remainder pink. The blue notes are from people whose thoughts, opinions and questions you want to follow. Similar to RSSS feeds, Twitter will compile the list of people you follow and gather up every message they send to the world. These messages are the blue notes on your wall.
Another nice thing about Twitter, search options allow you to type in any word or phrase and then generate a list of tweets that contain them. Laycock, for example, kept track of what people were posting at the SBMU conference by running a search for the tag "SBMU." - Read the whole story... Marketers Find Comfort In SEO
Online Marketing Blog
Marketers have become more comfortable with SEO. That's the findings from an online survey conducted by the Online Marketing Blog. More than 400 business marketers responded. Readers were asked: What three Internet marketing tactics will you emphasize most in the next six months?
The results ranked search engine optimization, blogging, and pay per click at No. 1, No. 2, and No.3, respectively. While the top three aren't too much of a surprise, search engine marketing factors into many aspects of marketing campaigns. Contrary to some mainstream media characterizations, search engine optimization impacts strategies and can become a valuable tactic for allowing consumers to find you online. Lee Odden says search is about customers reaching/seeking companies. "With SEO, it isn't a matter of 'Should we?' It's a matter of, 'What's stopping you?"' he notes. - Read the whole story... |
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