 Google Looses Two Copyright Lawsuits
Bloomberg
Bloomberg reports Monday that Google has lost two copyright lawsuits in Germany related to displaying photos and artworks as thumbnails in preview search results.
While search engines have made it easier for consumer to share photos and artworks, the decision highlights the need for some sort of governing legislation to protect the works of writers, artists and publishers. - Read the whole story... Pay-Per-Click Strategies May Need Tweaking
The RKG Rimm-Kaufman Group
Chaos on Wall Street has broad implications for the economy, but Alan Rim-Kaufman provides a narrow perspective on paid search advertising. Rather than pulling the plug on projects, here are six points to consider when planning your online advertising strategy, such as having clear economic targets, using strong bid management tools, and shifting ad dollars to stronger channels.
These suggestions are simple, but strong reminders on ways to drive traffic and protect projects from an early demise. Take notice, even if you're not seeing or feeling the impact on your businesses today. It's better than being caught off guard. - Read the whole story... Search Engine Experts Lay It On The Line
SEOmozBlog
A SMX East wrap-up, provided by Rand Fishkin, highlights the top six takeaways from a session moderated by Danny Sullivan, where search engineers from Google, Yahoo and Microsoft participated.
Some takeaways from the conference suggest it's a bad idea to put session IDs in the URL, sitemaps shouldn't be ignored, and links remain the primary signal for search engine rankings. The Yahoo exec said that while links are not the most important signal by themselves, they're more important, for example, than title tags. Fishkin says the engineers from all three search engines suggest sites often see an increase in search traffic when they use sitemaps. And, there was no indication that links would fade away anytime soon, or any competing signals had yet entered the marketplace as a potential usurper. - Read the whole story... Tips To Weather Difficult Times
Microsoft adCenter
Is the downturn forcing you to do things differently. Are you measuring key performance indicators (KPIs) or metrics that magnify uncertainties? Microsoft adCenter blogger Mel Carson took that question to readers after providing tips on PPC campaigns.
One reader suggests more people are searching on brand names, rather than general keywords. Another says determining a sector's average to accurately measure the market place response as a whole would reassure clients to keep their ad spend online. The post offers valuable suggestion on how to support search campaigns through these difficult economic times.
- Read the whole story... Guide to Keyword Searching--Part III
Search Engine Guide
While Part II defined the meaning of "core term" for search marketing, Part III looks at research steps in finding strong core terms that provide "actionable intelligence" used throughout keyword research processes.
For starters, search guru Stoney deGeyter suggests no matter how well you know the content of your site, take time moving from page to page looking for anything that you can use as a core term. Read through the text looking for unique terminology. Certain words will jump out. Many would likely have not come to mind by brainstorming.
The areas you most want to pay attention to include title tags, meta keyword tags, meta description tags, page content, navigation words, product names, and product descriptions. DeGeyter says to make a note of the pages where you find the core term, because they will become helpful later. - Read the whole story... |
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