Tuesday, September 23, 2008
My Reading List
By Joe Marchese
You can't keep up with everything that is going on in social media, but you can try. I have my regular sources and favorite books, some of which I mention below. My list is by no means exhaustive, and is meant to be interactive -- so please add your suggestions in the comments.
The blogs: http://www.thelongtail.com, www.mashable.com, www.techcrunch.com, http://publishing2.com/, www.paidcontent.org, http://news.cnet.com/the-social/, www.avc.com (Fred Wilson), http://adweek.blogs.com/, http://web-strategist.com/blog/
The staples: Wall Street Journal, New York Times, Businessweek, Wired.
The trade pubs: MediaPost (of course), Ad Age, iMedia, Adweek.
Because social media marketing can learn so much from search: www.Battellemedia.com
For what the kids are up to: www.Ypulse.com
Best clipping service: www.iwantmedia.com
And a couple of books for good measure: "Greater Good: How Good Marketing Makes For Better Democracy," for what marketing can and should be. "Competing on the Edge: Strategy as Structured Chaos" -- more general strategy for business, but the best strategy book since Porter, and has tons of implications for today's marketer. " Sway: The Irresistible Pull of Irrational Behavior" -- nothing like taking a little time to understand people's motivations.
And, of course, my Twitter feed. A lot of smart people "micro-blogging" their every thought.
This is just a sampling, and like any good consumer of media 2.0, I will follow the links to the stories that keep me informed. What are you favorites?
Post your response to the public Online SPIN blog.
See what others are saying on the Online SPIN blog.
Joe Marchese is President of socialvibe.
Online Spin for Tuesday, September 23, 2008: