 Exploring Yahoo's Web Site Design, Usability Data, Etc. Resource
Search Marketing Standard
Yahoo shares a wealth of usability testing data and Web site design experience with Webmasters through its new Developer Center, and Kevin Gold reviews some of the Center's offerings. "Yahoo has exposed their testing results on issues ranging from ratings and reviews, reputation, navigational structure, ad placement layouts, bead-crumb navigation best practices and wire-framing tools," he says. "In my past experience, I have spent considerable time searching for this grade of information and have often paid for best practices based on valid testing. Now it's free." For example, Yahoo has tested a number of reputation monitoring tools and has posted the results in the Developer Center, including case studies as well as precautions. Gold also suggests tapping the Yahoo User Interface (YUI) blog for more design and usability info. - Read the whole story... Exploring Yahoo's Web Site Design, Usability Data, Etc. Resource
Search Marketing Standard
Yahoo shares a wealth of usability testing data and Web site design experience with Webmasters through its new Developer Center, and Kevin Gold reviews some of the Center's offerings. "Yahoo has exposed their testing results on issues ranging from ratings and reviews, reputation, navigational structure, ad placement layouts, bead-crumb navigation best practices and wire-framing tools," he says. "In my past experience, I have spent considerable time searching for this grade of information and have often paid for best practices based on valid testing. Now it's free." For example, Yahoo has tested a number of reputation monitoring tools and has posted the results in the Developer Center, including case studies as well as precautions. Gold also suggests tapping the Yahoo User Interface (YUI) blog for more design and usability info. - Read the whole story... Search Engine People
Where Do Search Conferences Generate The Most Interest?
Since SES San Jose kicks off this week, it seems fitting to shed some light on where SES and fellow search-oriented conferences like SMX (and to a lesser extent, PubCon) seem to generate the most interest. Using Google Insights for Search, Ruud Hein uncovers that the conferences have some likely and some very unlikely geographical pockets of interest. For example, SES draws tremendous interest from Canadian, Australian and Spanish searchers--in a seemingly more concentrated manner than from searchers in the U.S. A drill down to SES San Jose shows more search interest stemming from California than any other state. Meanwhile, SMX draws strong interest from the Philippines, Spain, and to a lesser extent the U.S., India and the U.K. And stateside, the interest is much more spread out than for SES, with a high volume of queries stemming from Iowa and the Northeast, the Pacific Northwest, as well as Texas. - Read the whole story... Still More Keyword Refinement Tips
Ask Enquiro
Kyle Grant shares some insight on more robust keyword list development and refinement, acknowledging the debate on whether a campaign manager should focus on long tail or head-of-the-tail phrases for better results. He suggests looking at torso phrases first--those that are not quite expensive, broad terms, but not hyper-targeted long tail words, either--and then monitoring on as granular level as possible. "Once you know which keywords are driving highly qualified traffic in the torso, it is then possible to look at the longer-tail keywords associated with the high converting torso phrases," Grant says. Grant also advises keyword researchers to group specific keywords according to their position within the purchase pathway. "By allocating these keywords into appropriate campaigns, you can then control the budgets associated with those keywords and effectively increase ROI, awareness, brand reach or whatever your PPC goals are," he says. - Read the whole story... Grading The Engines' Olympic Offerings
StraightUpSearch
With the Summer Olympics in full swing, OneUpWeb's Alex analyzes the search enhancements offered by each of the engines and crowns Live Search the king. "In my opinion, the search engine that displays the most information and provides the easiest access to medal coverage, videos, and news articles is Live Search," he says. As Around the Net in Search covered last week, Microsoft has packed Live Search with Olympics-themed news, video clips, and the medal count table--and it's all available before searchers even run a query. Google also offers medal count info, news and even boasts a mobile site, as well as an Olympics YouTube channel. Yahoo and Ask, on the other hand, offer links to the official Beijing Olympics Web site -- and in Ask's case, snippets of info from Wikipedia as well as images of the current athletes. Yahoo has a dedicated Olympics page within Yahoo Sports that's packed with news, video clips and medal counts. Still, Live Search rules because it gives searchers most of this info at-a-glance, with no need to click away to another page. - Read the whole story... A 10-Pack Of SEO Tools For Newcomers
ClickZ
"If you're relatively new to SEO or just about to undertake SEO on your Web site for the first time, you're likely looking for some key resources," says Julie Batten. And she offers the lowdown on 10 essential tools any search newcomer can use to make the optimization process easier and more effective. First up are the content and site usability guidelines as put forth by the engines themselves, that is, Google Webmaster Guidelines, Yahoo Search Content Quality Guidelines and MSN Guidelines for Successful Indexing. She provides links to all three. There are also links to SEOmoz' and SEO Book's toolboxes, which include tools that determine the keyword density and overall SEO "strength" of a site, as well as keyword research tools and a Rank Checker. Batten also suggests tapping SEMPO's Learning Center, the SEO Chat forums, as well as Bruce Clay's Search Relationship Chart and Danny Sullivan's Intro to Search Engine Optimization primer (hosted by Search Engine Watch). - Read the whole story... Is Google Forbidding Deep Dives Into Query Results?
Johnon.com
- Read the whole story... No More Boolean Support On Yahoo
Pandia Search News |
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