Wednesday, August 20, 2008
By Seana Mulcahy
I remember being a kid hearing the song lyrics "Anything you can do, I can do better. Anything you can do, I can do too. No, you can't....Yes, I can." Coupled with that, I was heavily influenced (and equally impressed) by my entrepreneurial Dad (RIP).
A girly look and feel (scroll fonts, pinks, etc) doesn't necessarily mean your site/creative/positioning/et al will appeal to women. It may have the opposite effect.
Women are multitaskers; don't assume they will do a deep dive in regard to anything beyond a headline when you don't have a relationship with them.
Word of mouth online and offline is an integral part of women's lives. Pay attention to user-generated content, including blog posts, reviews and the like.
Treat women with respect. Make sure they know you value them and they are important.
Terminology: I already made that mistake in this article. It's a known fact women want to be referenced as women, not ladies or girls or (gasp) ma'am.
Offer choices and time. Women don't want things to feel impulse. They want to research, be offered time to make decisions and have choices.
Because women talk with and depend on the opinions of their friends, colleagues, family and community, consider adding viral elements such as send to a friend, the ability to post a review or rate a product/service, etc.
And last but not least, just when you think you have women figured out, you are probably wrong.
Post your response to the public Online SPIN blog.
See what others are saying on the Online SPIN blog.
Online Spin for Wednesday, August 20, 2008: