Friday, August 22, 2008
Drivers Of The Digital Habit: Librarian Dreams, Self-Interest Or One-Upmanship?
By Kendall Allen
During a recent conference, I heard Lee Siegel ruminate on the relationship between humans and the digital world. In a discussion on his book "Against the Machine," he and a moderator covered questions of how and why we engage online and across emergent electronic platforms. The theme of the book, "being human in the age of the electronic mob," plus the topics of the conference -- the onset and optimization of social media, engaging with the blogosphere, reputation management -- kept the conversation on a particular tension.
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Kendall Allen is currently advising clients and partners on digital marketing and convergence media. Previously she was managing director of Incognito Digital, LLC, a boutique digital media agency and creative studio. She also held top posts at iCrossing and Fathom Online.
Online Spin for Friday, August 22, 2008: