Thursday, July 10, 2008

Section 2: Around the Net in Search Marketing

, July 10, 2008 Subscribe | Back Issues | Reply to Editor | MediaPost Home

Ask Hooks Up With Photobucket
Ask has inked a paid search and display distribution deal with photo sharing and widget provider Photobucket. Photobucket will embed an Ask search box on its homepage, and the search engine will run sponsored text and display ads alongside the results.

Financial terms of the multi-year deal were not disclosed, though the deal is reminiscent of Google's contextual ad deal with MySpace. Both Photobucket and MySpace are divisions of News Corp. - Read the whole story...

Google Adds Search Volume Data To Keyword Tool
Inside AdWords
Google has added search volume data to the AdWords Keyword tool, giving marketers another window into the overall relevance and popularity of potential campaign keywords. The data can be used to help forecast overall budget costs, as it will provide some idea of how many clicks an ad will generate.

"Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you'll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network," wrote Trevor Claiborne. "These approximate numbers are intended to provide better insight into keywords' monthly and average search volumes than previously provided by the tool." - Read the whole story...

Is Search Or Social Media Traffic Better Quality?
SEO Scoop
How does the quality of traffic that's generated from social media sites differ from "core" search traffic? James Duthie sought to find out and ran tests on two blogs, one that drew most of its traffic from search engines, and another that scored most of its visitors from social media sites.

Duthie used four metrics to determine traffic quality: returning visitors, average page views, time on site and bounce rate, and SEO traffic clearly trumped SMO traffic in all but the bounce rate category.

"Should social media initiatives be abandoned pronto? Obviously not," Duthie says. "Social media has its place as a genuine traffic generating tactic. But people using social media should be aware of its limitations. If you're looking to sell products or ads, social media may not be the best promotional tactic due to lower engagement levels. However, if you're looking to generate a lot of traffic quickly, social media may be perfect." - Read the whole story...

A Plan For Rooting Out Google Mapspam
Understanding Google Maps & Yahoo Local
Mike Blumenthal doesn't work for the Google Maps team -- he just blogs about local search and Google Maps. But that hasn't stopped small business owners from contacting him regarding their incorrect or missing Google Maps listings and map categories flooded with spam. And he's had enough.

"It is time for Google to step up to the bar and provide typical business people with an obvious means to report these problems and a clear cut procedure for dealing with it," Blumenthal says. "The time for me to be the industry watchdog has passed and Google needs to accept full responsibility for solving this problem."

He argues that the Google Maps team needs to provide an easy-to-use, prominent reporting mechanism for problems, and should respond "aggressively" to those reports and take initiative to get rid of the spam. - Read the whole story...

Country-Level Geotargeting Tactics
PPC Blog
Gordon Choi serves up the most common tactics a Webmaster can use to ensure that his or her site ranks well for searchers in a chosen country. First, choose a country-specific domain and hosting service. If you want to reach Internet users in China, for example, a .cn domain is crucial, and if you want to ensure your site gets indexed for readers in the U.K., then choose a hosting company that will give you a U.K.-based IP address.

Try embedding your company's address in your site's footer, and if you're targeting a country where English is not the primary language, then you'll also need to have non-English content. Also, pay attention to where the majority of your inbound links come from. "If the majority of your site's inbound links are from UK-based websites, even though your target audiences are actually Australians, your web pages will be ranked higher on Google UK than on Google AU," Choi says." And of course, don't forget to set your desired geographic target with your Google Webmaster Tools account. - Read the whole story...

Deep Discount On Wordze Tool For July
SEO Scoop
- Read the whole story...

Search Insider - Around the Net for Thursday, July 10, 2008


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